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Zagg Inc.
Midvale, UT | Full Time
$109k-137k (estimate)
6 Months Ago
Consumer Insights Manager
Zagg Inc. Midvale, UT
$109k-137k (estimate)
Full Time | Durable Manufacturing 6 Months Ago
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Zagg Inc. is Hiring a Consumer Insights Manager Near Midvale, UT

Consumer Insights Manager
About Us
ZAGG Brands is a global leader in accessories and technologies that empower mobile lifestyles. Our award-winning product portfolio includes screen protection, power management solutions, mobile keyboards, cases and personal audio.
What You’ll Do
At ZAGG, Inc., our mission revolves around the voice of our consumers. As the Consumer Insights Manager, your primary role will be to harness that voice and translate it into actionable insights for the business. You will be pivotal in identifying our most significant opportunities, informing product strategy, development, and influencing our go-to-market plans. By leveraging both qualitative and quantitative research, you'll play an integral role in shaping our understanding of consumer behavior and preferences.
You will be responsible for:
  • Consumer Research: Lead end-to-end consumer research studies, from surveys to focus groups, to uncover key insights, preferences, and trends that can shape our product roadmap and design.
  • Data Analysis: Beyond conducting research, dive deep into large datasets from various sources like customer feedback, website analytics, and market data. Translate complex findings into actionable insights and recommendations for stakeholders.
  • Collaborative Insights: Collaborate closely with cross-functional teams, including product, marketing, and senior leadership, ensuring consumer-centric decision-making across the organization.
  • Competitive Analysis: Keep abreast of industry trends and competitor offerings. Conduct regular competitive analysis to highlight potential gaps and opportunities in our offerings.
  • Stakeholder Communication: Deliver synthesized research findings in a clear and concise manner to various audiences across ZAGG, Inc., helping the organization make informed decisions.
  • Manage External Vendors: Ensure research projects with external vendors are executed efficiently, on time, and within budget.
What You’ll Need to be Successful
  • Bachelor's degree in marketing, market research, or a related field.
  • 5 years of relevant experience in consumer insights or market research.
  • Expertise in both qualitative and quantitative research methodologies, including survey design and remote testing tools.
  • Proven ability to manage multiple projects simultaneously with impeccable attention to detail.
  • Strong analytical skills, coupled with the ability to translate findings into actionable business recommendations.
  • Outstanding communication and presentation skills.
  • A proactive mindset, with the drive for continuous improvement and innovation.
  • Willingness to collaborate and be a strategic partner in business decisions.
  • Experience with tools like Qualtrics for surveys and engagement.
What You’ll Love About Zagg
  • Catered lunches every week
  • Generous PTO 2 floating holidays
  • 401k match
  • Free phone case and screen protectors
  • 50% discount on all Zagg products
  • Free access to Top Golf and discounted rate on food
  • Tuition reimbursement
Zagg is an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.

Job Summary

JOB TYPE

Full Time

INDUSTRY

Durable Manufacturing

SALARY

$109k-137k (estimate)

POST DATE

11/05/2023

EXPIRATION DATE

05/12/2024

WEBSITE

zagg.com

HEADQUARTERS

IRVINE, CA

SIZE

500 - 1,000

FOUNDED

2004

CEO

DANIEL HUANG

REVENUE

$500M - $1B

INDUSTRY

Durable Manufacturing

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About Zagg Inc.

Since 2004, ZAGG has been protecting and enhancing your favorite gadgets. From our first InvisibleShield to our latest advances in audio, protection, power, and customization - our goal is to make your life easier and the life of your gadgets longer as we're at the top of the gadget industry. At ZAGG, we strive to deliver products known for their smart designs and creative product solutions. We embrace challenges and refuse to be deterred by obstacles. We aspire to create value for our customers, business partners and investors. ZAGG brands (ZAGG, mophie, InvisibleShield, BRAVEN, Halo, Gear4 a...nd IFROGZ) is the biggest company you've yet to hear of but will love to work at! Together, the ZAGG family continue to share our love of gadgets with the world. In fact, the industry has come to equate us with quality and customer assurance. Simply stated, when you buy a ZAGG Brands product, you know you are getting the best. More
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