Description

This position is located in Evanston, Illinois.

The Social Media Coordinator works collaboratively to promote programs, services, events, and fundraising campaigns for YWCA Evanston/North Shore. Under the direction of the Marketing & Communications Manager, the Social Media Coordinator will support creating and executing an engaging social media strategy to support organizational outreach and engagement goals, including developing social media posts (caption and graphic design), maintaining a social media calendar and publishing software, videos, as well as provide administrative support to the Marketing and Communications team. The position is responsible for the implementation of program strategies and coordination of daily activities and contributes recommendations to agency policies, department priorities, and procedures.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

Social Media Content Creation and Management (70%)

• Support the Communications Manager with establishing and executing a social media calendar for Facebook, Instagram, Twitter, and LinkedIn to promote the organization’s services and community impact.
• Write, post, and monitor all YWCA social media accounts, responding to likes, tags, comments, and inquiries as needed. Monitor all accounts on a weekly basis.
• Assistance with managing paid advertising for social media (understanding of how to build audiences)
• Foster a strong online community by engaging with members, responding to comments, and providing communication that aligns with our culture.
• Collaborates with the Communications Manager to build social media campaigns for YWCA programs and fundraising events and campaigns, including the Spring and Annual appeals, Race Against Hate, YWomen, and Every 9 Seconds Domestic Violence Awareness campaign (some programs and events may require evening or weekend hours).
• Tracks and reports on social media analytics, insights, and engagement.
• Monitor local and national media and social media for ongoing events and topics that may be relevant to YWCA E/NS work.
• Collaborates with the Communications Manager and Vice President of Marketing to build a social media plan to increase traffic and engagement.
• Update and maintain video files on YWCA’s YouTube and Vimeo accounts.

Organization and Administrative Support (25%)

• Participate in YWCA E/NS live and online events to take photos and interact with followers on social media.
• Participates in brainstorming, manages projects and timelines as needed, and stays updated on current trends in social media marketing.
• May provide support to the Marketing and Communications Manager with other non-social media marketing tasks, including support with setting up programs for registration and adding events to the YW website calendar.

ADDITIONAL DUTIES (5%)

• Attends staff training and participates in agency committees.
• Pursues professional development.
• Understands and adheres to all YWCA Evanston/North Shore procedures and policies as well as the YWCA Employee Handbook.
• Performs other duties as assigned by management.

An individual in this position must be able to successfully perform the essential duties and responsibilities listed above. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of this position.

The above list reflects the general details necessary to describe the principle and essential functions of the position and shall not be construed as the only duties that may be assigned for the position.

Requirements

MINIMUM QUALIFICATIONS

Education: High school diploma or equivalent.

Experience and/or Training:

• At least 3 years of experience working in social media and graphic design.
• Demonstrated successful experience following brand guidelines and writing for social media.

Technology/Equipment:

• Intermediate proficiency with Microsoft Office Suite
• Intermediate proficiency with Canva and social media platforms, including Facebook, Twitter, Instagram, and LinkedIn.

PREFERRED QUALIFICATIONS

Education: College-level coursework in marketing and communications or related field.

Experience and/or Training:

• At least 4 years of professional experience working in social media coordination.
• Experience providing administrative support.
• Experience in a nonprofit industry focusing on social justice, gender, and racial equity.
• Experience effectively relating to and developing culturally relevant content for diverse groups of people from all social and economic backgrounds.

Language: Intermediate fluency in Spanish. 

Licenses/Certificates: Successful completion of the Illinois 40-Hour Domestic Violence Training Certificate within 6 months of hire.

Technology/Equipment:

• Expert proficiency with Canva.
• Beginner proficiency with Adobe Creative Suite or similar systems.
• Beginner proficiency utilizing social media scheduling platforms such as Buffer or Hootsuite.

PHYSICAL AND MENTAL DEMANDS

Intermittent (less than 15%), Occasional (15-45%), Frequent (50-75%), and Continuous (over 75%).

• Occasional nights and/or weekends are required for events.
• Tolerance of prolonged and continuous stationary periods at a desk/computer
• Occasionally required to stand, walk, climb stairs, reach with hands and arms, and reach above shoulders.
• Occasionally required to push, pull, lift, and/or move up to 10 pounds.
• Must be able to move about the facility.
• Must be able to operate controls for computers and other equipment.

The mental and physical requirements described here represent those that an individual must meet to successfully perform the essential functions of this position.

WORKING ENVIRONMENT

• Employee may be required to share office space.
• Employee may be required to work from home.
• Employee will frequently have meetings or work in other buildings.

The work environment characteristics described here represent those an individual encounters while performing the essential functions of this position.

*Note: YWCA is committed to pay range transparency. Candidates are offered compensation based on how their qualifications meet those of the position.

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