Product and Content Marketing Manager

Location: Bellevue - Hybrid /Onsite 3 days a week.

Company Overview:

 XMARS, powered by SparkX, is an AI-powered ad management platform for brands, sellers, and agencies, on Amazon and beyond. We deliver exceptional advertising performance through AI-powered ad technology, advanced analytics, and expert services that give advertisers unparalleled advantages. Our technology enables both advertisers and our own experts to create customized advertising programs that consistently increase sales, saves time in campaign creation and optimization, and delivers consistent campaign performance. By providing advertisers with flexibility and transparency in how they want to utilize the best of AI and human intelligence, we empower them to customize the level of automation and granularity of their advertising strategies.

We recently won the prestigious Technology Innovation Award from Amazon Ad Partners, highlighting the transformative nature of our platform. 

Position Overview:

Are you ready to be the driving force behind our product narratives and content creation? As a Product and Content Marketing Manager at Xmars, you'll have the unique opportunity to shape how our product is perceived and talked about in the market. You'll blend product knowledge with content magic, creating a content strategy throughout the customer journey through both product led growth(PLG) and sales led growth(SLG) strategies. Ifyou're passionate about storytelling, product positioning, and content creation, come and be a part of our journey to innovation and market leadership!

Key Responsibilities 

• Lead and oversee content development of diverse content webinars, blogs, social media posts, reports, case studies, and infographics. 
• Collaborate with product development teams to gain deep product knowledge and identify key messaging translating these into engaging content 
• Create and manage a rich content calendar that includes videos, blog posts, webinars, social media and reports, targeting different stages of the customer journey. 
• Collaborate with sales teams to create sales enablement tools and materials. 
• Define and measure performance of content impact utilizing SEO, content analytics tools, and multimedia metrics to drive continuous improvement. 
• Collaborate with internal and external experts for content creation, particularly for video, podcast, and webinar production. 
• Coordinate product launches, ensuring multimedia content is compelling and accurately showcases product features and benefits. 

Qualifications:

• Bachelor’s degree in marketing, communications, or a related field. 
• 6 years of experience in SaaS B2B product marketing or content marketing. 
• Experienced in PLG and SLG strategies as well as product lifecycle marketing in the SaaS space.
• Strong project management skills and experience with managing multiple projects simultaneously. PMP Certification is preferred
• Creative thinking and innovative content generation skills.
• Excellent written and verbal communication skills. 
• Ability to work collaboratively in a team environment. 

Why SparkX -Xmars?

• Competitive pay
• Unlimited PTO
• Comprehensive benefits package including health, vision, and dental
• We strongly prioritize professional development
• Collaborative and innovative work environment