OUR CLIENT:a global company, with CPG products within the dessert space.

JOB TITLE:SeniorBrand Manager
LOCATION:Parsippany, NJ (3 days a week on site)
ROLE TYPE/DURATION:3 month contract

COMPENSATION:$70-$75/hr (40 hrs/week on W2)

Job Responsibilties:

Strategy:

• Providing insights to define the key role in defining the brand targets, sales mix, net sales, gross margin and marketing contribution as well as volumes and sales value budget.
• Participating in preparing key strategic plans defining volumes, P&L, activity plan.
• Managing advertising, promotion, research, and market analysis costs
• Giving direction on positioning in comparison with competitors' actions
• New product development (NPD) strategy development
• Driving innovation through new product and strategy development

Communication & Media:

• Management of partnership
• Developing the advertising strategy and managing creative agencies
• Monitoring the outputs related to the brand plans and participation in the definition of the promotion strategy
• Supervising material development activities (e.g. execution of packaging development and new packaging / labeling projects)
• Conventional and digital media mix planning and follow-up

Research & Experimentation

• Analyzing results and data of tests, calculating KPIs and proposing actions
• Participating in proposal, implementation (e.g. briefs) and follow-up of strategic and operational improvement projects

Qualifications:

• 5 years of experience in CPG brand marketing
• Min. Bachelor's Degree in Economics or Marketing
• Expertise in and Brand Marketing, with a strong emphasis on Strategic Marketing
• Being able to adapt, and be flexible
• Excellent PC command (Excel, PowerPoint)
• Proficient within IRI or Nielsen
• Experienced managing partnerships
• Familiarity with SAP Architecture is a plus