Description

About the Role

Help us elevate WHYY public media’s story through your passion for analytics, creativity, writing and organization.

MAJOR DUTIES AND RESPONSIBILITIES

• Tell WHYY’s story through research you’ve collected and analyzed.

• Help analyze paid media campaigns including broadcast, cable, digital and internal WHYY multi-platform campaigns.

• Present findings to key leadership.

• Through your analyses, determine key WHYY TV, FM and digital programs in which to promote WHYY offerings.

• Conduct audience surveys and studies.

• Help traffic TV, FM and digital spots and assets for paid programs.

• Contribute to the process of planning multimedia marketing campaigns.

• Coordinate and steward trade/promotional partnerships.

• Write, edit and proof marketing materials.

• Support different marketing team roles as needed

• Maintain a regular and predictable schedule

• Perform other duties assigned.

About WHYY

WHYY serves the Philadelphia region with trusted journalism, eye-opening storytelling and intimate local arts programming. Our curiosity and commitment to this community is what drives our programming. It’s also what drives our hiring.

Below you’ll find an employment opportunity in the fast-paced setting of the Philadelphia region’s leading public media provider. The award-winning professional staff of WHYY sets the bar high in television, radio and online. Whether it’s preparing a program to air or a behind-the-scenes role in support, all positions are vital to continuing—and growing—our impact in our community.

WHYY offers a voice to those not heard, a platform to share everyone’s stories, a foundation to empower early and lifelong learners and a trusted space for unbiased news. Learn more about our Social Responsibility Program. It’s how we live.

Qualifications

Education: Bachelors’ degree in related field

Experience: At least 2-4 years of relating marketing and/or research experience.

Technical Skills: Familiarity, experience and passion for data and research. WHYY will train but knowledge of Google Analytics and other tools, a plus.

*All WHYY employees are required to receive the COVID-19 vaccination. Proof will be required upon hiring.