About this role:
Wells Fargo is seeking a Lead Marketing Consultant in Consumer, Small and Business Banking (CSBB) Marketing. This Personalization Lead will help advance CSBB marketing in the branch channel.
This requires implementing the vision for personalized marketing, identification of new and changed processes, and cross-functional collaboration and consultation with product and segment marketing managers. Personalized marketing experiences are a critical strategic lever for improving customer checking primacy, retention, deepening of relationships and overall portfolio profitability.
Learn more about the career areas and lines of business at wellsfargojobs.com.
In this role, you will:

• Lead campaign delivery enablement and channel health for the branch channel, including understanding nuances of banker entitlements, branch contact strategy, and branch channel capabilities.
• Strive to continuously improve banker engagement with leads by developing and evangelizing best practices, reviewing data, and identifying insights to inform strategy.
• Triage issues related to a large scale, human channel experiencing rapid maturation and evolution as complex new data and technology capabilities are deployed
• Work with partner organizations such as branch strategy and operations teams, Marketing Services, and other marketing teams to harmonize operating models related to an algorithmic decision engine and use of other marketing personalization techniques and technology.
• Build and implement new routines and procedures needed to drive business outcomes and achieve target operating model, resulting in incremental marketing financial contribution through growth in personalization.
• Successfully navigate a matrixed organization leading complex, cross-functional initiatives with a high degree of autonomy and without direct authority.

Required Qualifications:

• 5 years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• Marketing personalization experience including marketing technology, financial valuations, marketing creative and campaign lifecycle
• Experience using data-driven insights to deliver business profit through marketing
• Experience influencing in a matrixed environment and developing cross-functional partnerships
• Experience presenting engaging and persuasive content to different levels within the organization
• Financial services experience preferred

Job Expectations:

• This position offers a hybrid work schedule.
• Ability to travel up to 5% of the time

This position is not eligible for Visa sponsorship.
Posting Locations:

• 401 S Tryon St - Charlotte, North Carolina 28282
• 333 Market St - San Francisco, California 94105
• 150 E 42nd St - New York, New York 10017
• 1755 Grant St - Concord, California 94520

Required locations listed above.
Salary Range:

• San Francisco, California: $115,900-$206,100 annual base.
• Concord, California: $115,900-$206,100 annual base.
• New York, New York: $115,900-$206,100 annual base.

Salary range is determined by location of the job. May be considered for a discretionary bonus.
Please note: Job posting may come down early due to volume of applicants.
Pay Range
$96,600.00 - $206,100.00
Benefits
Wells Fargo provides all eligible full- and part-time employees with a comprehensive set of benefits designed to protect their physical and financial health and to help them make the most of their financial future. Visit Benefits - Wells Fargo Careers for an overview of the following benefit plans and programs offered to employees.

• 401(k) Plan
• Paid Time Off
• Parental Leave
• Critical Caregiving Leave
• Discounts and Savings
• Health Benefits
• Commuter Benefits
• Tuition Reimbursement
• Scholarships for dependent children
• Adoption Reimbursement

Posting End Date:
2 Apr 2024

• Job posting may come down early due to volume of applicants.

We Value Diversity
At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.