About this role:
Wells Fargo is seeking a Senior Marketing Consultant - Email Channel in the Channel Strategy and Revenue Optimization group. This role does not execute email campaigns. Rather, the team establishes guidelines for proper channel use, monitors channel usage, provides oversight across multiple platforms, and ensures adherence to rules and regulations governing email to maintain overall channel health. Learn more about the career areas and lines of business at wellsfargojobs.com .
Responsibilities Include:

• Assist with Email strategy and governance to maximize the impact of the email channel as an enterprise asset.
• Work cross-functionally to ensure that adherence to rules and regulations that govern email are applied at various email service providers used across the bank.
• Enhance, gain alignment on, and implement data-driven channel strategies including channel rules, exclusion/inclusion logic and contact frequency.
• Participate in Monthly Stakeholder Governance Forums to review channel performance, best practices and industry insight.
• Partner with the analytics team to identify the key drivers of the customer behavior, engagement, and identify actionable insights from customer data to continually improve the channel efficacy.
• Support change management initiatives to socialize new requirements and processes related to email channel communications.
• Provide thought-leadership about Email communications to cross-functional partners of varying levels across the Bank.
• Contribute to planning, requirements, and expert consultation for new capabilities, experiences, and methodologies.

In this role, you will:

• Lead complex initiatives and work across functional teams to strategize, plan and ensure execution of a variety of marketing, development strategies and programs with broad impact.
• Act as key participant in complex marketing analysis, customer retention, customer profile, sales and profitability for marketing.
• Participate and lead complex cross-functional groups to create, edit, and manage digital content for more advanced marketing campaigns, programs or initiatives that enable seamless customer engagement across all digital channels.
• Make decisions in projecting or forecasting future marketing needs.
• Analyze and interpret trends to ensure adherence to legal, compliance, privacy regulations and policies related to marketing.
• Collaborate and consult with cross enterprise, cross lines of business, vendor relationships and cross functional resources on highly complex initiatives to achieve marketing deliverables.
• Manage a team or lead virtual cross functional teams.

Required Qualifications, US:

• 5 years of Marketing, E-business, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• 1 years of hands-on experience with Email Service Provider platform(s) sending email at a corporate level.
• Experience with Salesforce Marketing Cloud.
• Understanding of rules and regulations in the email ecosystem
• Excellent written and verbal communication skills.
• Ability to translate complex concepts into simplified solutions in an understandable manner to multiple stakeholders, including senior leaders.
• Ability to achieve objectives requiring a high-level of cooperation from cross-functional partners on other teams.
• Ability to lead without authority and influence others to achieve common goals.
• Ability to identify and evaluate trends, isolate root cause, and provide swift/thorough resolution.
• Intermediate Microsoft Excel skills
• Experience creating pivot tables and performing data analysis in Excel.
• Intermediate Microsoft PowerPoint skills
• Experience creating PowerPoint presentations

Job Expectations:

• Ability to travel up to 5% of the time.
• This position offers a hybrid work schedule.
• This position is not eligible for Visa sponsorship.

Posting Locations:

• 401 S Tryon St, Charlotte, NC

**Required location listed above. Relocation assistance is not available for this position.**
Posting End Date:
28 May 2024
*Job posting may come down early due to volume of applicants.
We Value Diversity
At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .
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Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.