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About this role:
Wells Fargo is seeking a Senior Lead Marketing Consultant on the Marketing Channel Strategy Revenue Optimization Team as part Cards and Merchant Services. Learn more about the career areas and lines of business at wellsfargojobs.com.
The Marketing Channel Strategy & Revenue Optimization center of excellence maximizes the revenue of Wells Fargo’s marketing channels while curating best-in-class experiences for customers. The team estimates that Wells Fargo’s owned marketing channels are poised for hundreds of millions of dollars in incremental revenue over the next 18 months from just a modest gain in customer engagement leading to conversion rate. A large driver of that opportunity will come from fine-tuning the selection of the most-relevant and most-valuable targeted messages we put in front of customers and prospects who come to Wells Fargo’s channels.
The newly formed Audience & Decisioning Strategy team owns the program for optimizing all the levers of the firm’s marketing decision engine, which ensures we make the most out of every touchpoint with customers. Today, the decision engine has an incredible amount of untapped potential and our team has a robust roadmap of new strategies and smarter decision models to drive the lion’s share of the gains towards the firm’s enormous revenue opportunity. This team leads the decisioning strategy, aligning marketing operations, product & technology, and data & analytics against the highest priorities to advance marketing personalization capabilities.
To achieve this, we are building an all-star team of marketing strategy leaders to drive four firmwide efforts:
You will be the driving force behind these initiatives and at the center of the cross-functional team of experts to bring innovative ideas to life. Key responsibilities of a successful candidate will be:
In this role, you will:
Required Qualifications
7 years of Digital Marketing, Digital Channel/Platform Management (e.g. Display Advertising), Marketing Technology, Marketing Analytics, or equivalent experience demonstrated through one or a combination of the following: work experience, training, military experience, education
Desired Qualifications
Job Expectations
Posting Locations
New York, NY
Charlotte, NC
Tempe, AZ
*Salary will vary based on work location.
New York City – Pay Range: $133,300 – 237,100
Required location(s) listed above. Relocation assistance is not available for this position.
Pay Range
$111,100.00 - $237,100.00Benefits
Wells Fargo provides all eligible full- and part-time employees with a comprehensive set of benefits designed to protect their physical and financial health and to help them make the most of their financial future. Visit Benefits - Wells Fargo Careers for an overview of the following benefit plans and programs offered to employees.
Posting End Date:
21 Apr 2024*Job posting may come down early due to volume of applicants.
We Value Diversity
At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.
Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Full Time
Banking
$166k-207k (estimate)
04/05/2024
06/03/2024
wellsfargo.com
LITCHFIELD, MN
>50,000
1852
Public
SUSAN LEISHER
>$50B
Banking
Wells Fargo is a provider of personal and commercial financial services including banking, mortgage, investment, credit card and insurance.