NEW opportunity to join our Marketing team!

Washington Pavilion Management, Inc seeks a Digital Marketing Specialist . As a vital member of the Washington Pavilion s marketing team, the Digital Marketing Specialist is responsible for strategizing, planning, creating, writing and deploying content across all digital communications channels, including paid digital marketing campaigns, targeted email marketing, landing pages and social media. The Digital Marketing Specialist is responsible for strategy, planning and creation of all Washington Pavilion digital marketing initiatives resulting in achievement of business and brand goals. This position will require a strategic and creative approach to marketing, a detailed knowledge of the ever-shifting digital landscape and possess the specialized skills to create and share online content with the ultimate objective of driving awareness, building preference and motivating purchase by existing and new customers.

This is a full-time, professional position. Schedule is primarily weekday daytime hours with occasional evening and weekend hours. This position also will be on call every fourth weekend to monitor social media accounts and inquiries.

What you will do!

• Develop, recommend and manage all Washington Pavilion digital marketing initiatives and assets
• Lead the administration and maintenance of all Washington Pavilion digital properties and content
• Develop and implement digital marketing campaigns, including consumer promotions, targeted online marketing and paid social media
• Manage email marketing including the planning, creating, template design, writing and deploying of emails, as well as manage list building and segmentation
• Maintain and improve SEO for better online visibility
• Maintain and update all landing pages, digital accounts and properties
• Leverage social media to extend and support marketing goals and initiatives
• Monitor online presence and perceptions and respond to customer inquiries when appropriate
• Analyze, measure and report on effectiveness of all digital media platforms and campaigns
• Write and edit copy for various digital communications platforms such as web, email and social channels
• Collaborate with graphic designers to develop high-impact visuals that drive results
• Develop and deliver high-impact digital marketing strategies and tactics on brand, on time and on budget
• Stay current with digital media tools, technologies, trends and best practices
• Special projects and other duties as assigned

What you will need!

• Bachelor's degree and 2 years of proven experience in digital marketing, email marketing or web design and/or training; or equivalent combination of education and experience
• Command of best practices and trends with social networking channels (Google, Facebook, Instagram, LinkedIn, YouTube, etc.) required
• Experience managing paid advertising accounts such as Google advertising networks, administering web Content Management Systems (CMS) and mass email communications tools required
• Familiar with SEO concepts and techniques, analytics tools and ability to harness data for optimum performance
• Google AdWords and Analytics certification preferred
• Self-starter and ability to work both collaboratively and independently
• Able to multi-task and stay organized in a fast-paced, dynamic environment
• Excellent written and verbal communications skills
• Strong attention to detail
• Computer proficient with Microsoft Office, web and social media platforms; working knowledge of Canva and Adobe InDesign, Illustrator, PhotoShop and Premiere a plus

What we offer you!

A fun, engaging culture with Excellent Compensation an attractive Full Benefits package: Medical, Dental, Vision, AFLAC, Life Insurance/STD/LTD paid by employer, Employee Assistance Program, 401K with a great match, Paid Time Off (includes personal/sick/holidays), Free Membership to Washington Pavilion perks such as discounts on tickets/shows/events, and a discount at Leonardo's Café on-site, Washington Pavilion apparel, jeans on Fridays and fun special events for staff!

If this is a great fit for you to work in an amazing place filled with creative energy and excitement, Apply for it Today!

EOE, Background Check