Who we are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150 offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

About the role

The Manager, Paid Search will be responsible for the implementation and management of all facets of
Paid Search. This individual will effectively manage the flow of client deliverables related to Paid
Search.

Responsibilities include maintaining control of the advertising budget, ensuring execution of all client
plans, and monitoring performance. This individual will also be required to implement and develop
department best practices and may be asked to develop POVs/position papers on key client or
industry issues.

In this position, the Manager, Paid Search must be able to maintain effective communication within
and outside of the agency to ensure accuracy and timeliness and that all campaign KPIs are met. This
individual should have basic knowledge and understanding of media-related research, planning and
buying tools.

Responsibilities

• Create, implement, track, analyze and optimize Paid Search campaigns in all major search
  engines
• Leverage site analytics programs for actionable insights
• Create and utilize successful bid strategies and keyword management
• Continually test all facets of a successful Paid Search campaign to hit all client KPIs
• Communicate effectively with all essential team members
• Communicate effectively, set and manage client expectations

As part of the WPP Group, VMLY&R offers one of the best overall compensation packages in the
business.

Required Experience

• 1-2 years’ experience with planning and executing Paid Search campaigns
• Familiarity with all major search engines (Google AdWords, Yahoo!, Bing, and other search
  engines, retail media is a plus)
• Familiarity with media tools such as AdWords, DoubleClick, Acquisio, Marin Software, etc.
• Google AdWords & Bing Ads certifications preferred
• Should possess strong communication skills
• Ability to maintain good relationships with outside vendors and clients as well as within the
  agency
• Must be able to work well under pressure with attention to detail
• Should possess a passion for and interest in digital and emerging media
• Ability to learn new skills and tools quickly

The base salary for this position at the time of this posting may range from $45,000 to $90,000 . Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details.

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

VML is a WPP . For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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