About Us: VML

VML is a global brand and customer experience agency that harnesses creativity, technology, and culture to create connected brands. But what does that mean? It means we're a creative agency that is built on the promise of collaboration and human connection. Creating connected brands isn't just what we do — it's what we're known for and who we are. We empower our clients to excel at the intersection of "brand" and "customer experience," starting with simple goals: Create work that becomes part of people's lives; promote value for our clients; and, in the best of cases, help the world.

We're committed to building a united global network of creators and thinkers, regardless of their age, race, skin color, religion, disability, sexual orientation, gender identity or expression. With over 12,000 employees across the globe, our influence is made stronger by applying our collective experiences to tell stories that not only sell products and experiences, but also guarantee positive representations of all communities.

Our unique culture is rooted in a great deal of care for you and your success. Above all else, we are committed to strengthening your experience by ensuring your inner potential continues to be discovered.

We also offer about a dozen employee resource groups (ERGs) that allow you to tap into your personal identities, interests and passions. Our ERGs celebrate ethnic diversity, life as a working parent or caregiver, neurodiversity, the LGBTQ community, wellbeing, and more. Regardless of your interests, there is no shortage of opportunities to get involved, so tap into our global network and find where you can make your ideas come to life.

A manager leads a team of analysts, across multiple clients, in navigating their day-to-day activities and client responsibilities. They lead client work in providing strategic insights and analysis while promoting growth on their accounts.

Responsibilities

• Provide leadership/mentorship of analysts
• Contribute to client’s direction and strategy by influencing decision-making based on information gained from deep-dive and ad hoc analysis
• Assist with implementation of client’s data strategy
• Create measurement frameworks that identify KPIs and diagnostic measures for marketing programs
• Consult on tracking implementation efforts and ensure tagging follows best practices
• Align with strategy and channel teams on marketing plans to develop key performance indicators to measure program success, implementing a tagging strategy, analyze data through various tools, and developing both insightful and actionable reports to internal and client teams.
• Assist with toolstack recommendations used to measure performance
• Manage and merchandise marketing optimization programs (e.g.: A/B testing)
• Implement, collect, and analyze natural language data across social media platforms and provide reporting/insights for internal stakeholders and clients
• Assist with scoping and manage allocation of work across team members
• Review project work output and provide feedback
• Timesheet approval
• Advocate for responsible growth of scope within accounts when possible

Required Skills & Experience

• 2-4 years of online media and measurement experience
• Strong quantitative and research skills with proven ability to demonstrate data collecting, analyzing and interpretation
• Expert knowledge of Excel
• Proven experience leading Media Attribution and Media Mix Modeling
• Understanding of online advertising planning, buying and performance metrics
• Experience leading qualitative & quantitative research from proposal to presentation
• Experience with media reporting platform(s) (Doubleclick, Adwords, Social Reporting Platforms, etc.)
• Experience with web analytics platform(s) (Adobe, Google Analytics, etc.)
• Experience effectively managing projects that support multiple clients and stakeholders
• Experience in analysis, research, and presentation creation

Our Benefits

As the world leader in communications services, we rely on the creativity of our people to deliver the best work for our clients. In return, we invest in our employees by offering them a diverse suite of benefits from best-in-class carriers, with enough choice and flexibility to keep them and their families healthy and happy today and tomorrow.

• Corporate gift matching program
• Paid time off for volunteering
• Paid parental leave
• Ranked No. 1 in advertising for our adoption assistance program
• Corporate discounts
• VML Diversity, Equity, and Inclusion (DEI) team, which guides, celebrates, and promotes cultural literacy; increases employee engagement; recruits and retains a diverse workforce; and builds internal opportunities for people to learn and grow.

The base salary for this position at the time of this posting may range from $60,000 to $140,000. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details.

VML is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, or physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.