About Us: VMLY&R

VMLY&R is a global brand and customer experience agency that harnesses creativity, technology, and culture to create connected brands. But what does that mean? It means we're a creative agency that is built on the promise of collaboration and human connection. Creating connected brands isn't just what we do — it's what we're known for and who we are. We empower our clients to excel at the intersection of "brand" and "customer experience," starting with simple goals: Create work that becomes part of people's lives; promote value for our clients; and, in the best of cases, help the world.

We're committed to building a united global network of creators and thinkers, regardless of their age, race, skin color, religion, disability, sexual orientation, gender identity or expression. With over 12,000 employees across the globe, our influence is made stronger by applying our collective experiences to tell stories that not only sell products and experiences, but also guarantee positive representations of all communities.

Our unique culture is rooted in a great deal of care for you and your success. Above all else, we are committed to strengthening your experience by ensuring your inner potential continues to be discovered.

We also offer about a dozen employee resource groups (ERGs) that allow you to tap into your personal identities, interests and passions. Our ERGs celebrate ethnic diversity, life as a working parent or caregiver, neurodiversity, the LGBTQ community, wellbeing, and more. Regardless of your interests, there is no shortage of opportunities to get involved, so tap into our global network and find where you can make your ideas come to life.

Where you shine

Agency is seeking a talented, business-oriented Ad Compliance Specialist to join its WPP Commercial Legal & Business Affairs team in Detroit, Michigan. The Ad Compliance Specialist, preferably a paralegal, should have enthusiasm for advertising law and experience in the automotive field. Knowledge related to vehicle claims substantiation and regulations is required. This role will service as a liaison between the Ford Office of the General Counsel, Agency Legal Counsel, Ford Engineering, and core Agency departments.

This Ad Compliance Specialist must be able to review and revise a range of advertising materials, effectively communicate (both verbally and in writing) various risk mitigation strategies to a non-legal audience. The Ad Compliance Specialist should possess excellent judgment and be well-versed in assessing risk and finding practical solutions. Knowledge of copyright, trademark, right of privacy/publicity, and advertising law related to vehicles is required.

The Ad Compliance Specialist will help ensure the business practices, policies, and activities of Agency and our Client meet not only legal and regulatory requirements, but also are consistent with WPP’s ethical and moral obligations to clients, shareholders, suppliers, and all external stakeholders.

What your success will look like

• Review |Review all Ford Motor Company advertising for Ford and Lincoln products for national and regional automotive advertising. Scope may change and grow as needed.
• Identify | Proactively identify issues and offer solutions in areas of advertising law, claim substantiation, trademark clearance, copyrights, promotions, and more.
• Advise | Partner with Product Specialists on claims. Advise Ford Motor Company brand teams on legal issues related to advertising.
• Protect |Help maintain and support all Ford Motor Company Marketing Standards.
• Support | Will be accessible and credible to the legal team, management, and all colleagues. Be willing to help as needed, across the legal team.
• Interpret | Explain complex concepts efficiently and effectively. Foster the reputation of the legal team as positive team members and facilitators of business growth and transactions.
• Observe | Proactively monitor the relevant legal environment concerning current automotive advertising laws and trends that will impact the business and provide advice regarding the same.

Who you are and what you bring

• A Connector | Ability to bring people together to advance a project.
• Creative Bravery | Our team is close-knit and supportive and we’re working with a lot of unknowns – you must be a champion of team environments that are comfortable and encouraging, especially working cross-discipline.
• Positive | Dig in and figure out how to work around problems. Provide a balance needed to maintain stamina and positivity.
• In It Together | We all wear the hats that need wearing, it’s a mentality that makes the team successful.
• Paralegal Certification, preferably.
• Experience with the automotive industry and claim substantiations, including Section 5 of the FTC Act and general advertising laws and regulations.
• ignificant experience from within a well-respected law firm, an ad agency, or a vehicle brand.
• Genuine enthusiasm for the advertising space, the ability to deal with ambiguity, a strong work ethic, a direct and candid style, and the ability to prioritize quickly.
• Comfort counseling agency personnel and the client regarding risks and solutions
• Location is Detroit, Michigan
• The team works together in-office at least three (3) days a week

Our Benefits

As the world leader in communications services, we rely on the creativity of our people to deliver the best work for our clients. In return, we invest in our employees by offering them a diverse suite of benefits from best-in-class carriers, with enough choice and flexibility to keep them and their families healthy and happy today and tomorrow.

• Corporate gift matching program
• Paid time off for volunteering
• Paid parental leave
• Ranked No. 1 in advertising for our adoption assistance program
• Corporate discounts
• VMLY&R Diversity, Equity, and Inclusion (DEI) team, which guides, celebrates, and promotes cultural literacy; increases employee engagement; recruits and retains a diverse workforce; and builds internal opportunities for people to learn and grow.

VMLY&R is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, or physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.