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Director of Product Marketing
About the Company
Innovative healthcare workforce management platform
Industry
Hospital & Health Care
Type
Privately Held
Founded
2018
Employees
201-500
Categories
Specialties
About the Role
The Director of Product Marketing is a pivotal role focused on bringing the company's innovative products to the health system market. This position demands a seasoned marketing professional with a minimum of 10 years in the field, including at least 4 years in product marketing and 2 years specifically within the healthcare space. The successful candidate will be responsible for developing and communicating clear value propositions, creating compelling marketing content, and leading marketing campaigns. Additionally, the role involves enabling sales and client engagement teams, overseeing new product launches, and supporting the company's annual conference. The ideal candidate will have a proven track record of leading cross-functional initiatives and partnering effectively with sales, product management, and client engagement to execute go-to-market strategies.Applicants for the Director of Product Marketing role must possess excellent written and verbal communication skills, with a keen eye for detail, and a demonstrated ability to operate effectively in a fast-paced startup environment. The position requires a leader who can balance strategic thinking with hands-on tactical execution, and who has a strong sense of ownership and autonomy in driving initiatives. Experience in creating a wide range of marketing assets from scratch, such as messaging, collateral, presentations, videos, and white papers, is essential. The candidate should also have a history of successfully managing multiple high-priority work streams and be adept at developing market and competitive intelligence programs to inform company and product positioning.
Hiring Manager Title
Chief Marketing Officer (CMO)
Travel Percent
10%
Functions
Other
$142k-178k (estimate)
05/02/2024
05/18/2024
michaelmabraham.com
<25
The following is the career advancement route for Director of Product Marketing positions, which can be used as a reference in future career path planning. As a Director of Product Marketing, it can be promoted into senior positions as a Marketing Director, Senior that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Director of Product Marketing. You can explore the career advancement for a Director of Product Marketing below and select your interested title to get hiring information.
If you are interested in becoming a Director Product Marketing, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Director Product Marketing for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Director Product Marketing job description and responsibilities
Support sales and market through sales tools, training and market expertise to ensure their ability to effectively position and sell products.
03/28/2022: Duluth, MN
The product manager will collaborate with product marketing to clearly articulate the features and benefits to the market.
04/25/2022: Paramus, NJ
Product Marketing Managers call on a wide range of skills and have a broad set of business and marketing experiences to call on.
04/28/2022: New Britain, CT
The product marketing manager uses the product strategy (along with the established overall marketing strategy) to create the go-to-market strategy.
05/21/2022: Las Vegas, NV
Product marketing managers are responsible for developing effective marketing strategies and plans to communicate the features and benefits of new products to customers.
05/01/2022: Chillicothe, OH
Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Director Product Marketing jobs
Create clear standards for quality management.
03/19/2022: Appleton, WI
Empathy & the ability to connect with customers on different levels.
04/04/2022: Des Moines, IA
Strategic planning & business skills.
05/31/2022: Long Beach, CA
Reporting on product marketing success.
04/19/2022: Rochester, MN
Seek out opportunities to become a role model or mentor.
04/26/2022: Idaho Falls, ID
Step 3: View the best colleges and universities for Director Product Marketing.