Overview: 

The Director of Sales is responsible for providing strategic sales direction, support, and leadership to the sales organization with a strong focus on solidifying Verde’s position in the better-for-you beef segment. Reporting directly to the Chief Sales Officer, the Director of Sales is accountable for developing detailed sales plans to achieve high annual growth targets, managing customer level P&L’s, and interfacing with cross-functional team members in developing customer specific programs. This position will act as the key interface between the customer and all Verde stakeholders. Strong emphasis on superior results, planning, forecasting, building customer specific programs and penetrating multiple levels of customer organizations. In addition, trade fund management, leveraging category management practices and resources are critical components of this role.

Roles & Responsibilities:

Strategic Leadership

• Develop organization-wide sales strategy, identify growth potentials and allocate resources to deliver corporate objectives
• Build a high performing sales organization including optimizing organization design and leading and developing talent.
• Coach, motivate and lead sales organization to drive for results
• Conduct business reviews both internally and externally to ensure sales plans are being executed and delivered
• Deliver category growth with our retail partners, achieve distribution targets, develop the promotional strategies that deliver efficient and effective trade spending
• Drive and collaborate with internal functions to develop customer specific programs/items/POS to build the business
• Accountable for the development and accuracy of sales forecast by customer and product to drive production planning

New Distribution

• Accountable for developing and maintaining account relationships
• Develop comprehensive plan to gain new distribution with retailers and distributors
• Develop 1–3-year strategic customer plans by category including new distribution and expansion of current portfolio.(new products)

Relationship Management

• Assess, build, maintain and drive broker relationships for optimal execution of growth plan
• Provide business updates to Senior Leadership on sales results/opportunities
• Build effective relationships throughout customer organizations and at various levels: Executive Management, Operations, Merchandising, Supply Planning, Category Management, and Marketing

Qualifications:

• 7-12 years experience in CPG Sales 
• Proven sales leadership 
• Track record of success influencing retailers to accept new products or new brands
• Experience with consultative selling leveraging facts, including syndicated data
• Capability to recruit and develop a talented sales team
• Experience across a range of retail channels: grocery, club, natural, mass
• Managing across distributor/direct account 
• Broker Management
• Experience in start up/entrepreneurial environment 
• Experience in growing brands

As part of Verde Farms' U.S. employment process, candidates will be required to complete a background check. These background checks may include: Prior Employment Verification / Education Verification / Social Security Trace / Criminal Background Check / Motor Vehicles Records (where required for position)

Verde Farms is an Affirmative Action-Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veterans status, age, or any other characteristic protected by law.