POSITION SUMMARY

The Digital Marketing Strategist, reporting to the Director of Marketing, supports development and execution of marketing strategies throughout the Veit enterprise by evaluating and implementing improvements in digital marketing efforts.

ESSENTIAL DUTIES AND RESPONSIBILITIES 

• Research the latest digital tools and interactive trends, establishing best practices for the organization in alignment with Marketing team.
• Propose integrated and cost-effective digital strategies, including social targets, paid ads, Google Analytics/Google AdWords, etc.
• Research and write copy on a variety of topics related to our company's industry for usage in websites, emails, social media, and other digital channels.
• Analyze and report on performance indicators and customer/user data to pinpoint potential areas of opportunity and maximize campaigns.
• Map out how digital assets will be optimized for business results and drive value for the organization.
• Carry out keyword research and create focused SEO tactics.
• Design digital assets such as website pages, banner advertisements, social media postings, and email templates, or supervise their design.
• Manage display advertising, paid search campaigns, and other paid media activities.
• Assists the business development and talent acquisition teams in creating effective marketing and recruitment campaigns utilizing digital communication.

REQUIRED KNOWLEDGE, SKILLS AND ABILITIES 

• Associate or bachelor’s degree in advertising, marketing, communication science or equivalent combination of education and experience.
• Minimum 3 -5 years relevant experience.
• Excellent written and verbal communication skills.
• Firm grasp of emerging digital tools.
• Thorough understanding of digital touchpoints.
• Solid knowledge of web analytics tools like Google Analytics.
• Familiarity with web design and HTML (particularly Wordpress)
• Demonstrable experience with SEO/SEM and CRM software.
• Experience implementing and optimizing Google Adwords campaigns.
• Hands on experience with online marketing tools and practices
• Possess broad knowledge of digital best-practices.

PREFERRED KNOWLEDGE, SKILLS AND ABILITIES 

• Adobe Creative Suite experience preferred.
• Experience with photography & videography preferred.

OTHER

• Requires 8-hour workdays, Monday – Friday.
• Minimal travel up to 10% to jobsites and to Veit-sponsored events.
• This position is based on site in Rogers, MN. Remote work may be available after training is complete (approximately 3 months).

PHYSICAL DEMANDS

The physical demands described are representative of those that must be met by any employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee frequently communicates with employees and clients and must be able to exchange accurate information. Additional functions include stand and/or sit in a stationary position for extended periods of time; 50% , use a computer/laptop in an office environment with natural and/or fluorescent lighting, navigate between office building floors, attend off-site meetings on occasion, and lift up to 50 lbs. unassisted.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those employees may encounter while performing the essential functions of this job. Employee frequently works alone and with others. Most often in a typical office environment. Employee is rarely exposed to minimal to moderate noise levels on job sites.

Who We Are

OUR CORE VALUES

• Deliberately Safe We believe all safety incidents are avoidable when everyone operates with a deliberate mindset. We are deliberately proactive and thorough in training and job planning. We are deliberately safe in our everyday operations and decision-making.
• Build with Intention We build with intention. Whether in the office or the field, we work with grit and determination toward a better future for everyone involved. We leave things better than we found them, and never leave a job until we’re proud to put the Veit name on it.
• Leaders Dig First Egos have no place at Veit. We expect everyone on our team to dig in with a leadership mentality. That means being willing to jump in, take ownership, and get mud on our boots — especially when times get challenging.
• Real Relationships Like our work, we approach relationships authentically, with a long-term mindset. Whether you’re a client partner, vendor, or team member, we make an effort to build a more meaningful connection with you by communicating with respect and honesty.
• Integrity in Everything As part of the Veit family, everything we do and say reflects on this entire company. We act with integrity, which means treating others just as we want to be treated, doing the right thing, and holding ourselves accountabl

ABOUT US

Veit is one of the country’s leading specialty contractors, with over 95 years of experience and the best people in the industry. We pride ourselves on our relentless pursuit to push the construction industry forward and deliver for our customers. Our modern fleet of iron, diverse expertise, and unmatched determination allow us to successfully tackle some of the largest and most complex projects across every sector while also living out our values every day. Our company culture is one where everyone pitches in to get the job done, regardless of job title or seniority. We do everything we can to maintain an atmosphere where family comes first. We want every one of our employees to look forward to each day at work and make it home safe and happy at the end of the day.

Veit does not accept recruitment agency solicitations.