In a Nutshell

Valve Meter is growing, and we’re looking for an all-star Digital Marketing Specialist / SEO to join our agency’s inbound marketing team. managing the SEO efforts for a portfolio of assigned clients. This includes developing comprehensive SEO strategies, working cross-departmentally to execute your SEO plans, ensuring client deliverables are met on time, and compiling data for our account managers to report the results of your campaigns. This role ensures our strategies increase our client’s visibility on search engines to help drive leads through their website and directory channels.

Local SEO Strategists are responsible for creating, launching, executing, and maintaining local SEO campaigns and “own” the numbers and results for their clients as they pertain to this constant upward growth.

Why is this role important for Valve Meter’s work?

Valve Meter’s approach to marketing involves a focus on customer acquisition. We don’t believe marketing performs until it delivers a consistent flow of new business for our clients. Our local clients are in competitive markets where ranking in the map pack and organic SERPs can make a massive difference to their bottom lines. Joining the Valve Meter team means bringing your talent and personality to the table when brainstorming and iterating with people from different backgrounds, such as business strategy, marketing, creative, data, and analytics. This diversity of thought and approach results in breakthrough ideas that lead to transformational outcomes.

You should have a passion for the digital world, a propensity to problem-solve, phenomenal attention to detail, and a boundless desire to learn. Our most successful team members are often both "right-brained" (creative) and "left-brained" (analytical). They are also strong team players, as collaboration and education are very important within our SEO team.

Relevant Capabilities of Digital Marketing Specialist / SEO

Our Ideal Candidate should be able to:

• Understand each client’s short- and long-term goals and develop effective local SEO strategies that will result in organic ranking improvement and map pack growth. Identify opportunities to improve organic conversion rates for primarily B2C local service clients.

• Demonstrate an in-depth understanding of search engine behavior: What content do search engines crawl and read, what practices to avoid, and what changes will have the most impact based on current algorithms?

• Conduct comprehensive site auditing and proactively identify on-page and technical SEO opportunities; document recommended solutions through 90-day planning cycles, working with development teams to advise on implementation.

• Ensure the prompt execution of local SEO campaigns, including GBP, review management, technical SEO, content creation (blogs, pillar pages, service pages, city pages, etc.), on-page optimization, citations, guest post links, and more.

• Manage day-to-day campaign activity and client deliverables. Provide direction to Performance Marketing Specialists on specific strategy and tactic execution.

• Work with the Content Marketing team to ensure high-quality content assets are delivered on time, on budget, and in scope.

• Create all content for Growth Talks, our quarterly client reviews.

• Develop comprehensive keyword research documentation and strategic keyword evaluations to drive content opportunities.

• Track and report on all results, including continuous keyword research and monitoring, competitor results, and Google map pack tracking.

• Interpret and explain data discoveries related to organic search, specific SEO initiatives, and client KPIs.

• Assist in developing and effectively communicating SEO strategies, deliverables, and results to clients

• Seize opportunities to improve skills and seek out new knowledge related to local SEO. Stay up to date on current local SEO industry trends and technologies, and communicate these trends to clients and the V M Marketing team

• Conduct research for off-page SEO campaigns that drive awareness and indicate relevance to the search engines

Relevant Capabilities of Digital Marketing Specialist / SEO

When considering a new position it is important to understand what to expect from your day-to-day workflow and contribution expectations. At Valve Meter, each subject matter expert has 5-7 key things they are primarily responsible for. The 5-7 things for this position encompass:

• Manage a book of clients and develop a personalized SEO strategy to help increase their online visibility in search engines

• Prioritize opportunities for each client by cost, impact, and difficulty that will provide each client the most bang for the buck. Create 90 day plans to execute on those opportunities.

• Work cross-departmentally to ensure quarterly SEO campaigns–including GBP, on-page, content, off-page, citations, review management, and more–are executed on time. This is not a project manager role – we expect that you are doing hands-on SEO work.

• Compile data for our account managers to report the results of your campaigns

• Constantly audit client websites and campaign results to surface issues or areas for improvement

Experience of Digital Marketing Specialist / SEO

Required:

• Bachelor’s degree in marketing or similar education

• Minimum of 3 years experience with SEO and SEO strategy

• Experience with Google Search Console, Screaming Frog, Moz, SEMRush, or equivalent tools is a must

• Hands-on, documented experience executing local SEO campaigns, including GBP, links, content, city pages, service pages, pillar content, blog strategy, technical fixes, on-page optimization, and more.

Preferred:

• 5 years of experience executing local SEO campaigns

• Experience working at a marketing agency

• Three or more years experience in a similar role is preferred

• Experience tracking time to specific clients and projects

Skills of Digital Marketing Specialist / SEO 

• Inquisitive and curious – you’re not a box-checker

• Love of data and numbers

• Excellent knowledge of digital marketing in SEO, ranking factors, algorithm updates, and new tactics

• Fundamental knowledge of HTML would be fantastic

• Driven and competitive – local SEO is a zero-sum game and winning is important.

• High attention to detail and accuracy

• Ability to work independently and manage multiple priorities at the same time

• Comfort with uncertainty

• Clear and concise communicator

What Valve Meter Offers?

Valve Meter is a place where you can solve diverse challenges for our clients and the organization, alongside thoughtful, intelligent individuals who lead with a servant’s heart and a conviction to love others and be just. We encourage our team to bring their whole selves (and dogs) to work, we respect the need for work-life boundaries and allow for autonomy in your work and your career.

• Medical, Dental, and Vision

• 401(k) Match

• Company-Paid Life Insurance Policy

• Three Weeks of Paid Time Off

• Ten Paid Holidays (Three of them are Floating)

• Two Paid Service Days

• Flexible Work Environment

• Casual Dress Code

• Pet-Friendly Office

• Environment for Fast Career Growth

• Gym, Bike Share, Tenant Lounge onsite

Digital Marketing Specialist / SEO Reports to

Director of Digital Marketing

About Us

We've named our practice Valve Meter because the variables we can manage with you are the flow and cost of new business. The "valve" part of our approach manages the right rate of new business for your operation, and we set our pricing with you not based on the activities we pursue but on the "metered" results we generate.

Mission

We exist to change how businesses approach marketing by delivering abundance and accountability with a customer cost-per-acquisition strategy.

Vision

We inspire businesses to look at marketing as a revenue center rather than a cost center.

Core Values

• Think: Focus. Find a way forward.

• Love: Act in the long-term best interest of another.

• Serve: Meet expectations. Go the extra mile.

• Transform: Create dramatic change. Be irreplaceable

• Be Just: Be fair and transparent. Do no harm.