OVERVIEW

The VP/Retail Sales Officer is responsible for the overall achievement of sales goals and performance results for all retail banking activities. This position will develop and coordinate the implementation of sales objectives, policies and procedures for the retail network as well as manage implementation of new products, including training of staff and making sales calls to current/potential clients.

ESSENTIAL DUTIES

Sales:

• Assist Retail Banking Managers in achieving sales goals.
• Manage retail administration through training, reporting and sales performance accountability to achieve company goals across all branches.
• Responsible for having knowledge of bank services and training of employees on services, cross selling.
• Develop creative training tools for internal sales/product training.
• Achieve sales goals in the opening of new accounts, deposit growth, loan growth and cross selling of all bank products.
• Monitor, coach and provide training with all levels of retail banking employees to facilitate a working sales culture.
• Actively develop new business and potential business opportunities.
• Develop strategic plans for each market with the marketing team and assist in the implementation of the plans.
• Keep abreast of any updates for BN Control that could improve sales and services for retail banking.
• Compile and analyze statistics pertinent to the company’s business development program and make recommendations for improved performance strategies.
• Motivate branch employees through consistent sales coaching and sales reporting.
• Travel to branches as necessary for sales training and coaching.
• Provide input on marketing initiatives to recommend products and services to advertise, Measure the success on each campaign from a business development perspective.
• Recommend events to participate in for increased visibility and community contact for the bank. Organize employee work coverage for the events.