ABOUT UPLIFE GROUP

Uplife Group, part of the Kris Krohn family of companies, was founded in 2019 with a mission to “Empower ALL people to unlock their greatest potential”. Since then, we have helped our partners invest in real estate, small startups and find personal growth through our in-person workshops and catalog of online training. Kris Krohn is a dynamic individual and leader, and he is passionate about helping others and his employees achieve their goals. 

We are seeking a dynamic and creative Marketing Specialist to join our team. The ideal candidate will have 1-3 years of experience in marketing, with a strong focus on funnel building, copywriting, graphics review, campaign automation, and CRM utilization. As a Marketing Specialist, you will play a crucial role in developing and implementing marketing strategies to drive brand awareness, engagement, and conversion.

Responsibilities:

• Funnel Building: Design, develop, and optimize marketing funnels to guide prospects through the buyer's journey, from awareness to conversion.
• Copywriting: Write compelling and engaging copy for various marketing materials, including emails, landing pages, advertisements, and social media posts, while ensuring brand consistency and messaging alignment.
• Graphics Review: Collaborate with the marketing team to review and provide feedback on graphics, ensuring they align with marketing objectives, brand guidelines, and resonate with the target audience.
• Campaign Automation: Utilize marketing automation tools to streamline and automate campaign workflows, including email sequences, lead nurturing, and customer segmentation, to improve efficiency and effectiveness.
• CRM Management: Manage and leverage customer relationship management (CRM) systems to track customer interactions, analyze data, and execute targeted marketing campaigns to enhance customer engagement and retention.
• Simple Graphics Creation: Create basic graphics using graphic design tools to support marketing campaigns, social media posts, and other promotional materials as needed.

Qualifications:

• Bachelor's degree in Marketing, Communications, or related field.
• 1-3 years of experience in marketing roles, with a focus on funnel building, copywriting, graphics review, campaign automation, CRM management, and basic graphic design.
• Proficiency in marketing automation platforms and CRM systems (e.g., HubSpot, Go High Level, Keap), and graphic design tools (e.g., Canva, Adobe Creative Suite).
• Strong analytical skills with the ability to interpret data, track KPIs, and make data-driven decisions to optimize marketing campaigns.
• Excellent communication skills, both written and verbal, with a keen eye for detail and creativity.
• Proven ability to work collaboratively in cross-functional teams and manage multiple projects simultaneously in a fast-paced environment.
• Demonstrated passion for staying updated on industry trends, best practices, and emerging technologies in marketing.

Benefits:

• 12 paid vacation days annually (4 hours PTO accrue every pay period)
• 10 paid holidays plus one birthday holiday
• Health, dental, vision, life, disability, and critical care benefits
• Free access to all company digital products after 6 months
• On-site fitness gym and showers

If you're a results-driven marketer with a passion for creativity and innovation, we'd love to hear from you. Join our team and help us drive impactful marketing campaigns to achieve our business objectives. Apply now!