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Content Marketing Manager
unybrands Berlin,
Full Time 7 Months Ago
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unybrands is Hiring a Content Marketing Manager Near Berlin,

As a Content Marketing Manager for unybrands, you will help drive our content engine from planning through execution. We are looking for a creative and compelling storyteller who thrives in a fast-paced environment to deliver high-performing content for our various marketing programs and channels. You will work across the various brands owned by unybrands and help translate English content to German to achieve new marketing goals and growth opportunities as brands enter the Germany market. You will also help shape stories across various ecommerce marketplaces to elevate our brands, inspire consumers to purchase our products and establish each brand as a leader in their space. The main content areas of focus are:

  • Product descriptions for both Amazon and DTC 
  • Blog posts for DTC with a current emphasis on the supplements niche
  • Social media to help build brand community and drive more sales
  • Promotional and educational emails 
  • Press releases 
  • On-site marketing (banners, upsells, cross sells, etc.)

The ideal candidate is an autonomous self-starter who demonstrates attention to detail and quality, and has a passion for creative content creation and the ecommerce space.

Responsibilities

  • You’ll oversee the content strategy, content calendar, content curation across multiple brands, and distribution/tracking
  • You’ll partner with our internal and external individuals to develop original content in a variety of formats, from blog posts and website pages to ebooks, whitepapers, infographics, webinars, videos, and more
  • You’ll maximize the value and reach of our content by turning high-performing assets into a library of derivative pieces for use in multiple channels
  • You’ll collaborate closely with the broader Ecommerce and Marketing teams to map and optimize content across the buyer journey to drive acquisition and leads
  • You’ll ensure created content is on-brand, consistent in terms of style, quality and tone of voice. Be a steward of best practices in messaging, grammar, writing, and style
  • You’ll work with internal teams to identify key opportunities, launches, trends and data, and develop content relevant for the customer
  • You’ll translate English content to German and own all German-driven content pieces

Qualifications

  • A passion for delivering engaging content across a variety of social media channels
  • 3 years of experience in content marketing, preferably in a B2B setting
  • Experience with content marketing and a flair for words
  • Experience owning and steering a content pipeline - with everything from ideation through to execution and publishing
  • Excellent verbal and written communication skills in English and German (native German speaker required)
  • A thinker and a doer mindset-excited about driving strategy while simultaneously rolling up your sleeves to write and edit content in a variety of formats
  • Strong project management skills and attention to detail
  • Creative messaging skills based on value, use cases, and customer outcomes
  • Proven ability to deliver results and prioritize tasks in a fast-moving, dynamic environment 

Job Summary

JOB TYPE

Full Time

POST DATE

07/29/2022

EXPIRATION DATE

09/28/2022

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The following is the career advancement route for Content Marketing Manager positions, which can be used as a reference in future career path planning. As a Content Marketing Manager, it can be promoted into senior positions as a Digital Marketing Director that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Content Marketing Manager. You can explore the career advancement for a Content Marketing Manager below and select your interested title to get hiring information.

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If you are interested in becoming a Content Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Content Marketing Manager for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Content Marketing Manager job description and responsibilities

They are responsible for the management of the creation and production of online and offline marketing content.

02/27/2022: Anchorage, AK

The person responsible for a brand’s content comes across various daily activities that challenge their decisiveness, accountability, and, when faced with a tight deadline, stress resistance.

03/11/2022: Stamford, CT

The job description of a typical product marketing manager entails leading the marketing team, conducting market research, devising and executing a marketing strategy, and ensuring a stable product launch, among other things (more on this later).

03/13/2022: Santa Fe, NM

Marketing managers also need a deep understanding of the addressable market, target audience, and how the product or service they are promoting helps solve customers' pain points.

03/25/2022: Green Bay, WI

BMarketing managers directly contribute to the growth of the business.

03/27/2022: Boston, MA

Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Content Marketing Manager jobs

Not all content managers will physically produce and publish each piece of content.

01/11/2022: Des Moines, IA

Most marketers understand the need for high quality content and they know that businesses today are being asked to become publishers.

01/14/2022: Saint Paul, MN

Marketers employ outside contracted copywriters to create entire pieces or assist the content marketer with creation.

02/06/2022: Killeen, TX

Content marketers can be successful without using fancy tools.

03/07/2022: Nashville, TN

Marketing managers provide cross-functional leadership.

03/28/2022: Portsmouth, OH

Step 3: View the best colleges and universities for Content Marketing Manager.

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