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Assistant Director of University Communications - Strategic Communications
$58k-75k (estimate)
Full Time | Colleges & Universities 1 Month Ago
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University of Texas at San Antonio is Hiring an Assistant Director of University Communications - Strategic Communications Near San Antonio, TX

Location: San Antonio, TX
Regular/Temporary: Regular
Job ID: 8385
Full/Part Time: Full Time
Org Marketing Statement
The University of Texas at San Antonio is a Hispanic Serving University specializing in cyber, health, fundamental futures, and social-economic development. With more than 34,000 students, it is the largest university in the San Antonio metropolitan region. UTSA advances knowledge through research and discovery, teaching and learning, community engagement and public service. The university embraces multicultural traditions and serves as a center for intellectual and creative resources as well as a catalyst for socioeconomic development and the commercialization of intellectual property-for Texas, the nation and the world. Learn more online, on UTSA Today or on Twitter, Instagram, Facebook, YouTube or LinkedIn.
UTSA, situated in a global city that has been a crossroads of peoples and cultures for centuries, values diversity and inclusion in all aspects of university life. As an institution expressly founded to advance the education of Mexican Americans and other underserved communities, our university is committed to ending generations of discrimination and inequity. UTSA, a premier public research university, fosters academic excellence through a community of dialogue, discovery and innovation that embraces the uniqueness of each voice.
Posting End Date
Applications will be accepted through 11:59 PM CDT on 8/18/2022. At the discretion of the hiring department, this position posting may close once a sufficient number of qualified applications have been received.
Salary
Salary Range: $65,000/Annualized, commensurate with education, experience and qualifications.
Hours per Week
Exempt position: 40 hours per week.
Required Application Materials
  • Resume is required. (inclued the name, title, email address, and phone number of 3 reference contacts)
  • Cover Letter is required.
Essential Functions
Under minimal supervision, responsible for planning and implementing public and media relations strategies to maintain the university's positive brand awareness and reputation for excellence. Supports the development and execution of the department's proactive media relations strategy, including oversight of the department's daily media outreach activities and management of incoming press inquiries. Coaches and trains team members in media relations tactics.
Duties:
  • Develops, manages and contributes to a comprehensive integrated communications strategy focused on short-term and long-term strategies and tactics to meet media relations targets.
  • Oversees the daily operations of the public affairs team by reviewing work and providing counsel on media outreach approaches. Assists in the onboarding of new Public Affairs Specialist team members by providing training on university protocols and systems and media relations best practices.
  • Cultivates a network of national, international, trade and local reporters. Analyzes and evaluates various courses of responsiveness to media interest, exercising independent decisions on matters within the scope of responsibilities.
  • Directs the development of compelling editorial and multimedia content, within prescribed deadlines, among the public affairs team.
  • Proactively responds to incoming calls from the news media from initial inquiry to placement of the resulting story including preparing talking points for expert interviews, escorting media members on campus, and working to ensure the integration of university strategic messages into earned coverage.
  • Provides counsel to UTSA students, faculty, staff, alumni and executive leadership to promote the UTSA brand, institutional messaging, and media relations-related best practices .
  • Completes writing assignments for institutional communications platforms including UTSA Today, Sombrilla magazine and the @UTSANewsroom Twitter channel; writes news releases, media advisories and university statements, and supports activities and events such as news conferences.
  • Reviews and edits faculty commentaries/op-eds prior to media distribution.
  • Provides monthly data analysis and measurement on story placements and earned media mentions.
  • Performs all other duties as assigned.
Required Qualifications
  • Bachelor's degree in Communications, Journalism, Public Relations, English, Business or a related field is required
  • Six years of experience editing and writing in a corporate, university, nonprofit public affairs office, or a newspaper or advertising agency, including a minimum of one year supervising staff and providing editorial direction
  • Valid Class A driver's license
  • An understanding of institutional branding and its importance
  • Demonstrated experience in the development and implementation of earned media, social media and multimedia strategies, including measurement and evaluation
  • The ability to successfully and independently plan and manage projects at the strategic and operational levels, within prescribed deadlines
  • A substantial portfolio of local, national and trade journalists
  • Demonstrated ability to earn national media coverage
  • Tact, discretion and the ability to maintain confidentiality when required
  • Exceptional judgment and creativity
  • A keen sense of excellent customer service
  • Extensive research, interview, writing, editing and verbal skills that demonstrate an ability to comprehend and explain to a general audience complex issues of research findings, educational programs and institutional policies.
  • Possesses and applies in-depth knowledge of public relations and media relations principles.
  • Proven proficiency in writing and editing, particularly within omnichannel media platforms, to include news release/news story writing.
  • Ability to analyze, compare and evaluate various courses of action required in decision-making.
  • Strong leadership and a high degree of independence while still functioning within a team-oriented environment.
  • Excellent interpersonal skills (credible, cooperative and supportive); ability to build trust and cooperation with key stakeholders including members of the university's executive leadership and faculty and representatives of the news media.
  • Proficient in Microsoft Office Suite
Preferred Qualifications
  • Working knowledge of video editing, graphic design and website maintenance software/tools
  • Spanish-speaking
Working Conditions
Working Conditions:
  • Office environment
  • Requires use of personal computing equipment, telephone, multi-functioning printer and calculator
  • Ability to multitask and prioritize deadlines, meetings, training sessions or other business-related events
  • After hours and weekend work is required on an occasional basis.
Physical Demands:
  • Sedentary work; sitting most of the time. Jobs are sedentary, - routinely
  • Walking and standing - occasionally.
  • Bending and stooping - occasionally.
  • Lifting and exerts up to 10 lbs. of force - occasionally
  • Repetitive hand motion - routinely
  • Typing/texting - routinely
  • Phone - make and answer calls and messages - frequently
This position will be primarily located:
On Campus: Primary work location will be on campus
Additional Information
  • UTSA is a tobacco free campus.
  • This is a security sensitive position. Employment is contingent upon a successful background check.
  • Applicants selected must be able to show proof of eligibility to work in the United States by time of hire.
EO/AA Statement
As an equal employment opportunity and affirmative action employer, it is the policy of The University of Texas at San Antonio to promote and ensure equal employment opportunity for all individuals regardless of race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability or genetic information, and veteran status. The University is committed to the Affirmative Action Program in compliance with all government requirements to ensure nondiscrimination. Women, minorities, people with disabilities and veterans are encouraged to apply. UTSA campuses are accessible to persons with disabilities.

Job Summary

JOB TYPE

Full Time

INDUSTRY

Colleges & Universities

SALARY

$58k-75k (estimate)

POST DATE

04/21/2023

EXPIRATION DATE

06/13/2024

WEBSITE

utsa.edu

HEADQUARTERS

SAN ANTONIO, TX

SIZE

1,000 - 3,000

FOUNDED

1969

TYPE

Private

CEO

PEDRO REYES

REVENUE

$200M - $500M

INDUSTRY

Colleges & Universities

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About University of Texas at San Antonio

UTSA provides degree programs in undergraduate and postgraduate programs.

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