Position Title: Housing Administration: Digital Marketing Coordinator

Department: 81001|Housing Administration

Responsibilities:

The University of Louisiana at Lafayette is seeking a Social Media Coordinator within University Housing. This position is responsible for producing and creating progressive video, graphic, and animated motion projects to highlight and feature University Housing in a prominent manner to the public via the department’s digital and social media channels, official websites, and billboard displays.

Duties:

·Partner with department staff to ensure that social media platforms and respective websites are in line with the department’s overall strategic communications, branding, and marketing objectives.

·Generate, edit, publish and share engaging content frequently, as determined by supervisor (e.g. original text, photos, videos and news)

·Collaborate with internal teams to create landing pages and optimize user experience

·Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

·Develop an optimal posting schedule, considering web traffic and customer engagement metrics

·Performing research on current benchmark trends and audience preferences

·Plans and executes web, email, and social media advertising campaigns.

·Performs other duties as assigned by supervisor.

Qualifications:

·Proficiency with digital marketing, social media sites, and management platforms

·Demonstrated skill in social media content generation, skill in interpersonal communication, collaboration and prioritization of work assignments required.

·Bachelor’s Degree in Communications, Marketing, Public Relations, or closely related field required

·2 years of related experience required.

Job Ad# (req2058)