2 Director of Marketing Jobs in Evansville, IN
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University of Evansville is Hiring a Director of Marketing Near Evansville, IN
This Director of Marketing is responsible for setting the strategy for marketing at the university, developing an integrated marketing plan, and managing the implementation of marketing tactics. This person oversees the way we tell the university's story to internal and external audiences through various platforms. The position requires a deep understanding of strategic marketing, market research, segmentation, targeting, positioning, digital marketing, social media marketing, content development, and graphic design. This position includes oversight of the team responsible for content development, web development, publications, and social media. The successful candidate will be creative and visionary, have the ability to collaborate effectively with diverse stakeholders, possess exceptional management skills, and be a good communicator.
Responsibilities:
- Develop the marketing strategy for the university through collaboration with all key stakeholders (students, faculty, staff, administration, trustees, and alumni)
- Oversee the teams responsible for content development, web development, publications, and social media to implement the strategic marketing plan and ensure that we tell a consistent and compelling story about the university
- Collaborate with the admission team to develop materials, messaging, and tactics that drive enrollment growth for the university
- Collaborate with the advancement team to develop materials, messaging, and tactics that support fundraising goals
- Collaborate with the Chief Communications Officer to advance the brand reputation of the university
- Support the marketing needs of departments across campus
- Manage the marketing budget and monitor the effectiveness of marketing initiatives to utilize resources for the greatest ROI
- Participate in key university initiatives that require marketing input and support
- Manage vendor relationships to ensure effective use of marketing resources
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- Master’s degree preferred
- Minimum 5 years of experience leading a marketing team with a track record of success
- Good people leader who can build a culture of trust
- Knowledge of effective marketing strategies that could be applicable to higher ed
- Excellent communication, interpersonal, and organizational skills
- Strong customer service orientation
- Self-motivated and able to motivate others to achieve goals
Job Summary
Full Time
Colleges & Universities
$159k-201k (estimate)
04/27/2023
05/10/2024
evansville.edu
EVANSVILLE, IN
500 - 1,000
1919
THOMAS A KAZEE
$50M - $200M
Colleges & Universities
Related Companies
The job skills required for Director of Marketing include Initiative, Digital Marketing, Collaboration, Marketing Communications, Customer Service, Marketing Strategy, etc. Having related job skills and expertise will give you an advantage when applying to be a Director of Marketing. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Director of Marketing. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Director of Marketing positions, which can be used as a reference in future career path planning. As a Director of Marketing, it can be promoted into senior positions as a Marketing Director, Senior that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Director of Marketing. You can explore the career advancement for a Director of Marketing below and select your interested title to get hiring information.
If you are interested in becoming a Director of Marketing, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Director of Marketing for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Director of Marketing job description and responsibilities
A Marketing Director must be able to read and understand the marketplace and adjust plans accordingly.
02/05/2022: Reading, PA
A Marketing Director reports to the Chief Marketing Officer.
01/03/2022: Birmingham, AL
The marketing director leads and guides the efforts of the marketing department.
02/04/2022: Reno, NV
They prepare annual marketing plans, create a calendar of campaigns and events, set the marketing budget and analyze the market and competitors.
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They typically manage marketing of a business, organization, particular product or group of products.
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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Director of Marketing jobs
The director of marketing generally has at least five to 10 years of applicable experience.
01/09/2022: Orange, CA
Organizations focused on growth will want to hire a Marketing Director who understands the value of digital advertising and the landscape of platforms that exist.
02/22/2022: Saint Louis, MO
Experience with digital marketing forms such as social media marketing and content marketing, required.
01/26/2022: Lafayette, LA
Director of Marketing are often required to oversee and facilitate the activities of several different departments and offices.
03/12/2022: Lawrence, MA
Director of Marketing requires some amount of technical expertise and experience.
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Step 3: View the best colleges and universities for Director of Marketing.
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