Marketing Coordinator (7551U), Haas School of Business - 47098 About Berkeley
At the University of California, Berkeley, we are committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome and included. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.
The University of California, Berkeley, is one of the world's leading institutions of higher education, distinguished by its combination of internationally recognized academic and research excellence; the transformative opportunity it provides to a large and diverse student body; its public mission and commitment to equity and social justice; and its roots in the California experience, animated by such values as innovation, questioning the status quo, and respect for the environment and nature. Since its founding in 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world.
We are looking for equity-minded applicants who represent the full diversity of California and who demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community. When you join the team at Berkeley, you can expect to be part of an inclusive, innovative and equity-focused community that approaches higher education as a matter of social justice that requires broad collaboration among faculty, staff, students and community partners. In deciding whether to apply for a position at Berkeley, you are strongly encouraged to consider whether your values align with our Guiding Values and Principles , our Principles of Community , and our Strategic Plan .
At UC Berkeley, we believe that learning is a fundamental part of working, and our goal is for everyone on the Berkeley campus to feel supported and equipped to realize their full potential. We actively support this by providing all of our staff employees with at least 80 hours (10 days) of paid time per year to engage in professional development activities. To find out more about how you can grow your career at UC Berkeley, visit grow.berkeley.edu .
Departmental Overview
UC Berkeley's Haas School of Business offers a unique opportunity to champion new ideas, collaborate across boundaries, and continually learn in a workplace committed to increasing diversity and creating a welcoming environment for all. Our distinctive culture is captured within our four Defining Leadership Principles: Question the Status Quo, Confidence Without Attitude, Students Always, and Beyond Yourself. These principles distinguish Berkeley Haas as a unique environment, conducive to teamwork, collaboration, and career growth.
For more information about the Haas School of Business visit: https://haas.berkeley.edu/about/
The Haas School of Business embraces flexible working arrangements for its employees. Exact arrangements are determined in partnership with your supervisor to meet role responsibilities and department needs, and are subject to change.
Application Review Date
The First Review Date for this job is: 01/04/2023.
Responsibilities
The Marketing Coordinator uses her/his skills as an experienced project manager to serve as a liaison between admissions and marketing. S/he will be responsible for maintaining communications calendars and documentation. The incumbent will implement aspects of CRM systems to enhance the recruitment of prospective students, including sending pre- and post-event outreach emails and helping to implement and analyze survey data to strengthen marketing efforts. S/he will coordinate with key stakeholders to ensure the information displayed on admissions and new admit websites is up-to-date.
Under general supervision, plans, develops and implements basic marketing plans, strategies and / or events for small or non-complex projects.
Partners with Admissions Event Managers to organize, compile, and occasionally develop event collateral.
Creates/maintains marketing files, records, calendars, logs and other related documents.
Partners with Marketing Operations Manager to create and maintain calendars and documentation within Notion and organize and maintain files in HubSpot.
Drafts and/or edits copy for marketing projects or programs such as publications, advertisements, press releases, emails, announcements, etc.
Partners with Lifecycle Marketing Manager and Email Marketing Manager to develop and implement pre- and post-event email outreach Coordinates with Web Production Manager, Admissions, Program Office, and Career Management Group to ensure information displayed on admissions and new admit websites is up-to-date.
Conducts basic market research and generates and uses marketing and/or admissions reports.
Partners with Marketing LIfecycle Manager to implement and analyze survey data to strengthen marketing efforts
Researches and resolves problems.
Professional Learning and Growth
Embraces the principle of being a "student always" by engaging in opportunities for training, workshops, seminars, continuing education pertinent to the position, or at the suggestion of the supervisor. Actively contributes to a team environment that fosters and promotes a culture of diversity, equity, inclusion, and belonging (DEIB) within the unit and at Haas. Engages in ongoing education to promote diversity, equity, inclusion & belonging by completing University sponsored certifications & training sessions (Ie: MEP Workshop, Implicit Bias Certification, LinkedIn Learning workshops, and other workshops & seminars offered by the University or Haas, as they are made available) or by engaging in external seminars & resources related to DEIB. Exemplifies Haas' four Defining Leadership Principles: (1) Question the status quo; (2) Confidence without attitude; (3) Students always; and (4) Beyond yourself.
Required Qualifications
Minimum of 2 years of demonstrated experience as a coordinator or project manager with a solid knowledge of marketing principles and best practices. Organizational skills and skills in file creation, maintenance and management of marketing support materials, including the ability to ensure all resources are accurate and current while coordinating new material creation as needed. Strong attention to detail, organizational and time-management skills for juggling numerous time-sensitive projects simultaneously. Excellent interpersonal skills, demonstrating a desire to promote diversity, equity, inclusion and belonging to establish and maintain positive & professional working relationships with colleagues, students and team members. Exemplifies Haas' four Defining Leadership Principles: (1) Question the status quo; (2) Confidence without attitude; (3) Students always; and (4) Beyond yourself. Demonstrates an understanding of and commitment to diversity, equity, inclusion, and belonging in a business, organization or public university setting.
Education/Training:
Bachelor's degree in related area and/or equivalent experience/training.
Salary & Benefits
This is a 100% full-time (40 hrs a week) non-exempt career position. Hourly pay is commensurate with experience.
For information on the comprehensive benefits package offered by the University visit: https://ucnet.universityofcalifornia.edu/compensation-and-benefits/index.html
Under California law, the University of California, Berkeley is required to provide a reasonable estimate of the compensation range for this role and should not offer a salary outside of the range posted in this job announcement. This range takes into account the wide range of factors that are considered in making compensation decisions including but not limited to experience, skills, knowledge, abilities, education, licensure and certifications, analysis of internal equity, and other business and organizational needs. It is not typical for an individual to be offered a salary at or near the top of the range for a position. Salary offers are determined based on final candidate qualifications and experience. The budgeted salary or hourly range that the University reasonably expects to pay for this position is $31.94 to $37.35 per hour.