Education Marketing Specialist (7551U) - 43793 About Berkeley
At the University of California, Berkeley, we are committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome and included. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.
The University of California, Berkeley, is one of the world's leading institutions of higher education, distinguished by its combination of internationally recognized academic and research excellence; the transformative opportunity it provides to a large and diverse student body; its public mission and commitment to equity and social justice; and its roots in the California experience, animated by such values as innovation, questioning the status quo, and respect for the environment and nature. Since its founding in 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world.
We are looking for equity-minded applicants who represent the full diversity of California and who demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community. When you join the team at Berkeley, you can expect to be part of an inclusive, innovative and equity-focused community that approaches higher education as a matter of social justice that requires broad collaboration among faculty, staff, students and community partners. In deciding whether to apply for a position at Berkeley, you are strongly encouraged to consider whether your values align with our Guiding Values and Principles , our Principles of Community , and our Strategic Plan .
At UC Berkeley, we believe that learning is a fundamental part of working, and our goal is for everyone on the Berkeley campus to feel supported and equipped to realize their full potential. We actively support this by providing all of our staff employees with at least 80 hours (10 days) of paid time per year to engage in professional development activities. To find out more about how you can grow your career at UC Berkeley, visit grow.berkeley.edu .
Departmental Overview
The Greater Good Science Center (GGSC) at UC Berkeley turns science into action.
Founded by acclaimed social psychologist Dacher Keltner in 2001, the GGSC is unique in its commitment to both science and practice: Not only does it sponsor groundbreaking scientific research into social and emotional well-being, it also helps people apply this research to their personal and professional lives.
For more than a decade, the GGSC has been at the fore of a new scientific movement to explore the roots of happy and compassionate individuals, strong social bonds, and altruistic behavior. And it has been without peer in its award-winning efforts to translate and disseminate this science to the public, particularly through its popular online magazine, Greater Good.
Application Review Date
The First Review Date for this job is: 10/26/2022.
Responsibilities
Working closely with the education team and marketing director to translate program goals into meaningful marketing campaigns and partnerships that broaden the reach of GGE's offerings to educators. Researching and identifying the educational organizations, networks, and professional associations focused on the social, emotional, moral, civic, and/or spiritual development of students and working with those organizations to determine the best way to share GGE content and resources with their members. Building relationships with school districts to generate partnership opportunities for our online courses and communities of practice. Developing and expanding relationships with media partners to distribute GGE content to their audiences. Managing newsletter campaigns (currently 2x/month), including by identifying key messages and priorities, writing subject lines, conducting A/B testing, tracking metrics, and reporting on results back to the GGE team. Overseeing and expanding our social media presence, including by tailoring content for Instagram, Facebook, Twitter, LinkedIn, and Pinterest, acting as community manager, creating an editorial calendar, and reporting on results. Creating and distributing media kits to promote GGE content and opportunities. Working with the GGE team and marketing director to set KPIs, test for results, and share findings to help GGE optimize future work.
Required Qualifications
3-5 years marketing experience, with at least 2 years marketing to the field of K-12 education. Bachelor's degree or equivalent industry experience in marketing/relevant field and/or equivalent experience/training. Knowledge of the fields of character education, social-emotional learning, and/or mindfulness in education. Ability to cultivate relationships that result in meaningful, long-term partnerships. Proven experience using best practices and current trends to create newsletter and social media content for educators via MailChimp, Instagram, Facebook, Twitter, LinkedIn, and Pinterest. Understanding of how to identify a target audience and successfully reach and engage them through digital marketing. Experience in creating media materials for distribution through partnerships. Excellent written and oral communications skills. Strong project management and organizational skills. Passionate about education and GGE's mission to transform the way education professionals think about the purpose of education and what it means to be a human being.
Salary & Benefits
This is a 100% full-time (40 hrs a week) non-exempt career position, which is paid bi-weekly and eligible for full UC Benefits. Hourly pay for this role is commensurate with experience within the range of $33.52 - $36.39.
For information on the comprehensive benefits package offered by the University visit: https://ucnet.universityofcalifornia.edu/compensation-and-benefits/index.html