The Loyalty & Personalization Analyst is primarily responsible for a blend of customer activity reporting, shopper segmentation and analysis, and rewards program financial reporting. He/she is responsible for building reports and ad hoc requests to manage and execute marketing programs, as well as overseeing the data integration between marketing programs.

Key Responsibilities:

• Design and produce recurring loyalty centric marketing and offer reporting and analytics, applying third party data, where available.

• Work with the Manager of Loyalty and Personalization to identify segments and execute programs to positively impact sales and profits.

• Prepare and analyze data to inform business decisions and improve understanding of customer and shopper behavior.

• Develop customer segmentations, shopper insights and customer analysis to inform strategies that increase loyalty, sales and profits

• Create and deploy web based web-based dashboards, reports and ad hoc analysis as needed by using data in the business intelligence system and presenting results in a clear manner.

• Gather requirements, analyze, design, build marketing related queries and reports using SQL

• Create and maintain maps of shoppers in proximity to store locations to identify shopper behavior and opportunities for shopper acquisition.

• Work with business intelligence and marketing teams to integrate rewards member data in other marketing platforms.

• Develop and maintain presentation material for management.

• Manage own work to meet internal and external expectations.

• Work in a collaborative team environment with various cross-functional areas

• Perform other duties as requested by supervisor.

Key Requirements:

• Four year college degree or equivalent work experience

• Must have strong computer and analytical skills

• Must have a working knowledge of marketing campaigns and key metrics

• Background in retail a plus

• Experience working with SQL and Business Intelligence tools (experience with TeraData and Oracle Reporting tools a plus)

• High degree of honesty and integrity, with the ability to maintain professionalism

• Excellent problem solving skills to support complex and cross-functional projects spanning multiple technologies and disciplines

• Strong collaborator and works well in a team environment

• Strong problem solving skills, well organized, with the ability to prioritize, multi-task, and meet deadlines

• Strong communication skills, both verbal and written, and the ability to develop positive and efficient work relationships across all levels of the organization

• Ability to work independently without supervision and effectively manage time

• Ability to accept supervisory coaching related to performance, work habits and attitude