At UL, we know why we come to work.

We have an exciting opportunity for a Social Media Specialist at UL Standards & Engagement based in our Washington DC office. The Social Media Specialist will support the organization’s communications strategy and drive execution of engagement initiatives to advance the mission of UL Standards & Engagement (ULSE) to make the world safer, more secure, and sustainable. The Social Media Specialist will represent the voice of the organization on social platforms and engage with audiences including current and future partners, stakeholders, ULSE Technical Committees and leadership across LinkedIn, Twitter, and other relevant social channels.

Underwriters Laboratories 

At UL Standards & Engagement (ULSE) we wake up every day with a common purpose: to make the world a safer, more secure and sustainable place. Science is in our DNA; we are endlessly curious and passionate about seeking and speaking the truth. We take delight in knowing that our work makes a meaningful contribution to society, and we are proud that our culture is centered on integrity, collaboration, inclusion and excellence. UL stands at the forefront of technological advancement, and we are continually challenged to find new ways to foster innovation and positive change. Satisfying? Yes. Exciting? Absolutely! 

What you’ll learn & achieve:

As the Social Media Specialist, you will play a key role in the rapid growth of UL as you:

• Serve as central point of contact for social media activities, ensuring consistent messaging across social platforms.
• Work with internal communications team to create evergreen and campaign-specific content that promotes ULSE safety standards and initiatives.
• Conceptualize, create, and post social media content to drive brand awareness, including writing captions and comments in the ULSE voice.
• Design brand-aligned visuals using in-house creative studio, Canva or other web-based design tools.
• Collaborate with internal teams to discover, curate, and share compelling stories and amplify content across various social media platforms.
• Manage digital promotion efforts, including paid campaigns, community growth, influencer collaboration, and partner amplification efforts.
• Set key performance indicators (KPIs) for social media campaigns, such as target numbers for engagement rate, follower growth, impressions, likes, and shares and report on campaign performance.
• Monitor vital metrics and data, surface insights, and report monthly on growth and performance across ULSE’s social channels.
• Serve as steward and promoter of ULSE brand, ensure communications across internal and external platforms accurately reflect the organization’s values, mission, and identity.
• Continuously monitor industry trends, and best practices in social media marketing to enhance the effectiveness and innovation of ULSE’s social media strategy.
• Contribute to and/or lead department initiatives.

What makes you a great fit:

While no one candidate will embody every quality, the successful candidate will bring many of the following professional competencies and personal attributes: 

• Exceptional communication and interpersonal skills to collaborate and work effectively with leaders and colleagues across the organization.
• Strong project management, prioritization, and ability to handle multiple initiatives simultaneously.
• Experience building compelling stories, and ability to distill complex topics into compelling and engaging, easy-to-communicate language.
• Excellent analytical skills with ability to interpret information and draw actionable insights.
• High degree of curiosity to learn about the mission and impact of the organization and its areas of specialization.

 Professional education and experience requirements for the role include: 

• A Bachelor’s degree in communications, public relations, marketing, or a related field.
• Minimum of 3 years of experience in social media, communications, or public relations role.
• Direct experience managing social media platforms and running paid digital campaigns.
• Familiarity with Meltwater, Sprinklr or other media monitoring services to track analytics.

UL has COVID-19 protocols and policies in place to ensure the safety of our employees, customers and clients. Effective November 1, 2021, the company mandates that employees are vaccinated against COVID-19 as a condition of employment (except where prohibited by law), subject to reasonable accommodation as required by law. 

What you’ll experience working at UL:

• Mission: For UL, corporate and social responsibility isn’t new. Making the world a safer, more secure and sustainable place has been our business model for the last 128 years and is deeply ingrained in everything we do. 
• People: Ask any UL employee what they love most about working here, and you’ll almost always hear, “the people.” Going beyond what is possible is the standard at UL. We’re able to deliver the best because we employ the best. 
• Interesting work: Every day is different for us here as we eagerly anticipate the next innovation that our customers’ create. We’re inspired to take on the challenge that will transform how people live, work and play. And as a global company, in many roles, you will get international experience working with colleagues around the world. 
• Grow & achieve: We learn, work and grow together with targeted development, reward and recognition programs as well as our very own UL University that offers extensive training programs for employees at all stages, including a technical training track for applicable roles. 
• Total Rewards: All employees at UL Research Institutes and UL Standards & Engagement are eligible for bonus compensation. We offer comprehensive medical, dental, vision, and life insurance plans. a generous 401k matching structure of up to 5% of eligible pay. Additionally, we invest an additional 4% into your retirement saving fund after your first year of continuous employment. Depending on your role, you can work with your manager on flexible working arrangements. We also provide employees with paid time off including vacation, holiday, sick and volunteer time off. 

Learn More:

About UL Standards & Engagement: 

UL Standards & Engagement is a nonprofit organization dedicated to advancing safety science research through the discovery and application of scientific knowledge. We conduct rigorous independent research and analyze safety data, convene experts worldwide to address risks, share knowledge through safety education and public outreach initiatives, and develop standards to guide safe commercialization of evolving technologies. We foster communities of safety, from grassroots initiatives for neighborhoods to summits of world leaders. Our organization employs collaborative and scientific approaches with partners and stakeholders to drive innovation and progress toward improving safety, security, and sustainability, ultimately enhancing societal well-being.

Our wholly owned subsidiary, UL Solutions, advances our shared public safety mission. We fund our work through grants, the licensing of standards documents and the business activities of UL Solutions, which conducts testing, verification and certification, and provides training and advisory services, along with data-driven reporting and decision-making tools for customers around the world. 

To learn more, visit our websites UL.org and ULSE.org.