This role is HYBRID, on-site 3 days a week at our Northbrook, IL or Fremont, CA office. 

Reporting into the regional marketing manager, the field marketing specialists drives marketing activity for USA cross-business and cross-enterprise. This includes aligning global go-to-market plans with regional insights to effectively reach and influence local audiences. Works closely with cross-functional teams on the execution of regional strategies; responsibilities include coordinating demand generation campaigns and tactics through effective marketing channels like event marketing, digital, social, PR and more.

• Provides insights about country-relevant customers and market(s), based on region business strategy, local market trends, competitive insights and ensures alignment of country tactical plans to business goals.
• Works as part of cross-functional team to coordinate and project manage regional tradeshows and ULS-hosted events, supporting branded activity and aligning with PR (public relations) and PA (public affairs) to manage reputation with key stakeholders. 
• Responsible for local best practices and third-party compliance, including vendor management, sourcing, procurement, production, etc. 
• Supervise campaign budgets, assets, analytics and reporting to ensure visibility to the business impacts resulting from the various activities.
• Influences business and supports sales objectives through effective communication that rely on cultural and operating norms. 
• Collaborate cross-functionally and leverages internal and external stakeholder networks to drive successful marketing performance.