Responsibilities

The George Washington University Hospital (GW Hospital) is a 395-bed tertiary care, academic medical center located in downtown Washington, DC, next to the Foggy Bottom metro. GW Hospital serves a diverse group of patients — from local residents to our nation’s leaders. As an academic medical center, GW Hospital has the resources and clinical expertise necessary to provide specialized, complex care. This expertise includes cardiac, cancer, neurosciences, women’s health, trauma, and advanced surgery including robotic and minimally invasive surgery.

GW Hospital is jointly owned and operated by George Washington University and a subsidiary of Universal Health Services, Inc. (UHS), one of the nation's largest healthcare management companies. The GW School of Medicine and Health Sciences (SMHS), adjacent to the hospital, is the 11th oldest medical center in the country and the first in the nation’s capital.

The mission of GW Hospital is to provide the highest quality healthcare, advanced medical technology, and world-class service to its patients in an academic medical center dedicated to education and research.

POSITION SUMMARY

Manages strategic planning of Marketing & Communications function for the Hospital.

• Leadership and Managerial Responsibilities
• Establishes course of action for self and others to accomplish a specific goal in concert with organizational objectives; plans appropriate follow-up activities unless otherwise communicated to supervisor with only rare exceptions. Monitors results.
• Oversee marketing team member – provide coaching and mentoring.
• Communications & Marketing
• Develops key messages and strategies for use with internal and/or external audiences
• Reinforces the hospital’s mission, vision and tagline in day-to-day communications with physicians, employees and other GW stakeholders
• Oversees creation and implementation of communication materials that effectively describe and promote the hospital and its products including brochures, web pages, news articles, fact sheets, signs, advertisements and online media.
• Work with Marketing Director to manage consumer marketing/service line campaigns across a variety of media channels including digital, social, out of home, print and television.
• Manage the hospital intranet including updating internal communications, employee recognition, upcoming events, videos, etc. Ensure hospital information is accurate and current.
• Oversee internal communications at the hospital, including leadership communications, the weekly internal newsletter, CEO Town Halls and quarterly communication.
• Create and manage internal campaigns and messaging.
• Event Management

• Responsible for hospital and ambulatory system events including patient, employee, physician and community outreach events.
• Host employee and community events as part of the market’s outreach campaigns including NBC Health and Fitness Expo, internal employee events, health screening and outreach events for patients, outreach events including ground breakings, ribbon cuttings, and community events.
• Work with external events contractor to oversee planning process including selecting speakers, choosing entertainment and food, coordinating space needs, gathering volunteers, managing staffing and registration.
• Collaborates with service line to coordinate outreach for key programs (e.g., stroke, cancer, kidney) to ensure we are meeting our goals for community education and accreditation.
• Coordinates with health care planning organizations (e.g., Ward 8 Health Council, local ANC’s) to ensure participation in community events and outreach to underserved communities.
• Acts as administrative liaison to the Diversity and Inclusion Committee and the Employee Engagement Council. Assist both groups with messaging, collateral, and internal events.

• Oversee hospital sponsorships.
• Media Relations
• Manage hospital media relations, serving as a liaison between The George Washington University Hospital and the media. Supervise media relations including preparation and dissemination of information regarding the hospital to print, radio and television and other forms of media.
• Coordinate and collaborate media relations with UHS, MFA, and GW University marketing and public relations departments, when appropriate
• Oversee physician and patient media interviews, identify and pitch stories. Archive footage and escort all media when onsite.
• Social Media
• Integrate social media page channels into all communications and public relations activities. Oversee content calendar for social media. Post information about new services, add press releases, and ensure that hospital information is accurate and current.
• Finance Responsibilities
• Help to develop and implement department-specific fiscal plans including but not limited to departmental budgets, compliance and monitoring of budgeted parameters. Takes appropriate corrective action while providing organization and direction for resource allocation according to the scope of services.

Qualifications

• • Bachelor's Degree
  • Master's Degree preferred
  • 6-8 years of experience in marketing, public relations, communications, and events or related field
  • Healthcare experience preferred
  • Previous experience working with traditional and non-traditional media outlets

Skills

• • • Excellent communication skills, both written and verbal
    • Demonstrated ability to define marketing strategy and develop comprehensive plans to strategically and financially position the hospital in the marketplace
    • Knowledge of brand management

This opportunity offers the following:

• Challenging and rewarding work environment
• Growth and Development Opportunities within UHS and its Subsidiaries
• Competitive Compensation
• Excellent Medical, Dental, Vision and Prescription Drug Plan
• 401k plan with company match

One of the nation’s largest and most respected hospital companies, Universal Health Services, Inc. (UHS) has built an impressive record of achievement and performance. Steadily growing from a startup to an esteemed Fortune 500 corporation, UHS today has annual revenue nearing $10 billion. In 2017, UHS was recognized as one of the World’s Most Admired Companies by Fortune; ranked #276 on the Fortune 500, and listed #275 in Forbes inaugural ranking of America’s Top 500 Public Companies.

Our operating philosophy is as effective today as it was 40 years ago: Build or acquire high quality hospitals in rapidly growing markets, invest in the people and equipment needed to allow each facility to thrive, and become the leading healthcare provider in each community we serve.

Headquartered in King of Prussia, PA, UHS has more than 81,000 employees and through its subsidiaries operates more than 320 acute care hospitals, behavioral health facilities and ambulatory centers in the United States, Puerto Rico, the U.S. Virgin Islands and the United Kingdom.

*UHS is a registered trademark of UHS of Delaware, Inc., the management company for Universal Health Services, Inc. and a wholly-owned subsidiary of Universal Health Services, Inc. Universal Health Services, Inc. is a holding company and operates through its subsidiaries including its management company, UHS of Delaware, Inc. All healthcare and management operations are conducted by subsidiaries of Universal Health Services, Inc. To the extent any reference to "UHS or UHS facilities" on this website including any statements, articles or other publications contained herein relates to our healthcare or management operations it is referring to Universal Health Services' subsidiaries including UHS of Delaware. Further, the terms "we," "us," "our" or "the company" in such context similarly refer to the operations of Universal Health Services' subsidiaries including UHS of Delaware. Any employment referenced in this website is not with Universal Health Services, Inc. but solely with one of its subsidiaries including but not limited to UHS of Delaware, Inc.

UHS is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at UHS via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of UHS. No fee will be paid in the event the candidate is hired by UHS as a result of the referral or through other means.

EEO Statement

All UHS subsidiaries are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates. UHS subsidiaries are equal opportunity employers and as such, openly support and fully commit to recruitment, selection, placement, promotion and compensation of individuals without regard to race, color, religion, age, sex (including pregnancy, gender identity, and sexual orientation), genetic information, national origin, disability status, protected veteran status or any other characteristic protected by federal, state or local laws.

We believe that diversity and inclusion among our teammates is critical to our success.

Notice

At UHS and all our subsidiaries, our Human Resources departments and recruiters are here to help prospective candidates by matching skillset and experience with the best possible career path at UHS and our subsidiaries. We take pride in creating a highly efficient and best in class candidate experience. During the recruitment process, no recruiter or employee will request financial or personal information (Social Security Number, credit card or bank information, etc.) from you via email. The recruiters will not email you from a public webmail client like Hotmail, Gmail, Yahoo Mail, etc. If you are suspicious of a job posting or job-related email mentioning UHS or its subsidiaries, let us know by contacting us at: https://uhs.alertline.com or 1-800-852-3449.