1 Franchise Marketing Specialist - Partial Remote Job in Hybrid remote in Lansing, MI

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Franchise Marketing Specialist - Partial Remote

TWO MEN AND A TRUCK®

Hybrid remote in Lansing, MI | Full Time

$68k-91k (estimate)

1 Month Ago

Franchise Marketing Specialist - Partial Remote

TWO MEN AND A TRUCK® Hybrid remote in Lansing, MI

$68k-91k (estimate)

Full Time 1 Month Ago

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TWO MEN AND A TRUCK® is Hiring a Remote Franchise Marketing Specialist - Partial Remote

Hiring Immediately! Partial Remote Opportunity!

What we offer:

Medical, Dental, Vision, STD, LTD, offered after 30-days of employment
401(k) matching opportunities
Hybrid on-site/work-from-home schedule after initial training period.
Paid Time Off, Paid Holidays
Career advancement opportunities

Key Job Responsibilities:

As part of a multi-department consulting team, promote and assist in planning and executing local franchise marketing solutions supporting playbook and tactics including PPC, local direct mail, awareness advertising (TV, radio, digital display or billboard), social media, grassroots marketing and other local marketing and advertising tactics
Work with multi-department consulting team to identify and assist franchises in need of additional marketing support
Coordinate franchise co-op activities including meetings, research and budgets, as applicable
Promote best practices on marketing spends and staffing to support location growth objectives
Interact with Home Office marketing department team members to gain basic knowledge of each subject matter expert’s area of expertise; proactively develop job aids and other internal support materials to achieve knowledge level sufficient to assist with most franchise questions and inquiries (some requests will still require elevation to SME)
Serve as first point of contact for franchise contact into the Home Office marketing department
Collect, review and offer feedback on annual franchise marketing plans, periodic marketing performance analyses and ensure compliance with plan throughout the year
Provide ongoing consultation with franchisees regarding local advertising initiatives and spending; develop written training and support materials including Quick Fact reference one-pagers as applicable
Proactively audit and track individual franchise engagement in Home Office marketing tools and revenue in accordance with Marketing Playbook recommendations, using established measurement tools
Consult with franchisees on social media activities including content, advertising, and online reputation management

Analyze key metrics, and schedule and facilitate monthly marketing support calls
Provide franchisee and franchise support staff training and education through Stick Men University® webinars, conference calls, workshops and one-to-one phone call and email contact
Act as system grassroots expert through consulting on and developing written materials for The Hub to assist franchises in enhanced grassroots marketing efforts and tracking
Consult with franchises on local brand awareness media buys (TV, radio, outdoor, OTT)
Work on a cross-functional consulting team designed to support and consult with assigned franchises.
Document all franchise communication in the Call Reporting system.
Marketing spend requirement: Phone or email contact with any franchises tracking behind plan for minimum 2% marketing spend at least once per month starting July 1. Expect approximately 20 contacts per month starting in July, dwindling each month to a goal of zero by December 31
Focused marketing efforts: Assist other marketing team members with any projects identified as a key focus; demonstrate flexibility and positive attitude in embracing sometimes quickly-changing priorities Respond to incoming requests: Respond to franchise requests, calls and emails within 24 hours.
Work closely with Internet Marketing Specialist and assigned franchises to ensure franchise web content is updated according to policy.

Education or Equivalent Experience:

Bachelor’s Degree in marketing, communication, advertising, business or related field, or equivalent combination of education and experience is required.
A minimum of two years’ experience in sales or marketing is required. Experience in field marketing and/or sales support is preferred.

Some travel may be required.