• Influencer Marketing Strategy:
  • Develop and implement a comprehensive influencer marketing strategy aligned with truths overall marketing objectives.*
  • Identify and build relationships with key influencers and agencies.
• Influencer Campaign Development and Execution:
  • Plan and execute influencer campaigns that align with the brand messaging and goals.*
  • Keep colleagues informed about the status of projects, insights and results through monthly progress reports and presentations.
  • Work with the internal analytics team to measure the progress of campaigns and provide regular updates to leadership. *
• Cultural Initiatives:
  • Identify and lead experiential marketing activations that drive GenZ quit intentions.
  • Collaborate with publishers, media and brand partners to create custom content that increases quit intentions.*
• Budget Management:
  • Manage the budget for influencer marketing and culture projects, ensuring optimal resource allocation and ROI.
• Analytics and Reporting:
  • Monitor and measure the performance of influencer campaigns and culture projects, providing regular reports, insights and recommendations to the leadership team.
  • Establish success metrics for culture connection work by defining clear success criteria that align with culture and influencer marketing. *
• Cross-functional Collaboration:
  • Collaborate with internal teams including Innovations, Media, SI and Communications to ensure influencer campaigns and culture projects are integrated seamlessly into broader marketing initiatives.

• Bachelors degree in Marketing, Communications, or a related field and a minimum of 7 to 10 years of marketing experience.
• Proven track record of successful team management and leadership.
• Proven experience in influencer marketing and cultural initiatives, with a successful track record of driving results.
• Strong understanding of current trends, pop culture, and the ability to identify relevant cultural moments for brand integration.
• Exceptional communication and negotiation skills with the ability to build and maintain strong relationships with influencers and partners.
• Analytical mindset with proficiency in utilizing data and analytics tools for performance measurement.
• Creative thinking and the ability to develop innovative campaigns that stand out in the market.

This position is based in Washington, D.C. with a hybrid work schedule of 3 days in the office and two telework days.

COMPENSATION PACKAGE:

The salary range for this role is starting at $105,000 to $115,000 on a national basis. Individual pay decisions are based on a number of factors, including but not limited to qualifications for the role, relevant work experience, skillset, internal equity, location, and certifications, consistent with applicable law. Salary is just one part of our total rewards package which additionally includes equity, performance bonus for eligible roles, and competitive benefits.

Interested candidates should submit their cover letter and resume here

OR

mail application materials to:

Human Resources

Attn: Director, Influencer Marketing

900 G Street, NW

Fourth Floor

Washington, DC 20001

Fax: (202) 204-5214

No telephone calls please.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status or disability.

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