Public Relations Strategist

Job Purpose

The Public Relations Strategist plays a critical role within the agency’s Public Relations and Community Engagement Team. They are storytellers, strategists and connectors – up to date on the latest news and not afraid to think outside the box.

Our PR Strategists advise clients on earned media relations strategies, social media engagement, community engagement, thought leadership roles and more. This role involves a high degree of visibility and requires abilities in multiple areas including public relations, social media marketing, project management, thought leadership, content creation and relationship management.

Position Requirements

Education/Experience:
Bachelor’s degree required, graduate degree a plus. Minimum seven years’ experience in communications, agency or public relations.

Skills/Knowledge/Ability:

• Proven track record designing and executing successful public relations campaigns.
• Strong relationships with local business and industry media outlets.
• Experience working with a team of creative and/or public relations and media outreach experts.
• Exceptional writing and editing skills.
• Strong analytical skills.
• Solid understanding of public relations best practices and trends.
• Possess an innately curious mind. Think logically, based on research and reasoning, and be inspired by creativity and human behaviors.
• Experience pitching, crafting and placing content externally.
• Demonstrated ability to succeed in a fast-paced environment and manage multiple projects.
• Proven leadership and organizational skills.

• Develops marketing communications plans including strategy, goals, budget and tactics.
• Crafts compelling media materials, including: pitches, news releases, talking points, fact sheets, spokesperson bios and more.
• Leverages existing media relationships and cultivate new contacts.
• Builds and maintains relationships with social media influencers.
• Connects with influential media outlets and journalists to place stories about client news and other initiatives.
• Manages inquiries from media, influencers and organizations.
• Monitors, analyzes and communicates PR results on a regular basis.
• Defines opportunities for public relations strategy in the overall context of a client’s marketing communications plan.
• Serves as day-to-day strategic partner and lead on several clients for the agency.
• Provides strategic guidance on identifying and engaging with local, regional, national and trade media.
• Cultivates strong relationships with community partners and organizations in order to build goodwill on behalf of clients.
• Provides strategic crisis communication counsel to clients.
• Collaborates with departments across the agency on projects.
• Ensures tactical plans achieve client objectives and strategies.
• Directs strategy and execution of social media platform.
• Educates and supports client and internal teams regarding public relations strategy value and best practices.
• Maintains a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategies.
• Regularly participates in third-party learning opportunities: attends selected seminars, webinars and conferences.
• Commits to vigorous study of the marketing communications industry, best practices and trends.
• Participates in community activities.