PR Account Coordinator

Position Overview

• The PR Account Coordinator on the McDonald’s Team assists with the day- to-day management of the client’s public relations efforts for local co-op business.
• This position assists with tactical account work; however, the PR Account Coordinator also interacts directly with the client.
• This position conducts research and contributes to the strategic planning process.
• The ideal candidate has a thirst for knowledge, all-in attitude, unparalleled energy and a knack for coordinating teams and offering valuable support in an ever-changing fast-paced environment.

Position Responsibilities

• Assist with the execution of public relations and community engagement plans including strategy, goals and tactics.
• Demonstrate a strong ability to multitask and manage time effectively.
• Provide recommendations on social media strategy to engage target audiences and direct social media content development and execution.
• Build and maintain lists for social media influencers across markets.
• Coordinate social media influencer partnerships on behalf of the client.
• Leverage existing media relationships and cultivate new contacts locally, nationally and within business and industry media.
• Build and maintain media lists for client across markets.
• Develop media materials, including key messages, news releases, media alerts, talking points and collaborate with client to revise and finalize.
• Monitor, analyze and communicate PR results on a regular basis.
• Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategies.
• Connect with influential media outlets and journalists to place stories about client news and other initiatives.
• Educate and support client and internal teams regarding public relations strategy value and best practices.
• Work closely with key community partners and charitable organizations on behalf of the brand.
• Provide on-site support at client events and for media interviews.
• Travel (as necessary) on behalf of clients to trade shows, conferences and presentations.
• Hustle. There is no busy season or light season. We are busy, and we move quickly. This job requires relentless hustle and a roll-up-your- sleeves-and-do-your-part mentality.

Position Requirements

• Located in or near Charlotte, NC
• A degree in journalism, marketing, communications, public relations or a related field.
• A minimum of one-year relatable internship or experience at an agency preferred.
• Strong collaboration and communication skills.
• Great at time management and multitasking.
• Excellent communication, interpersonal and presentation skills
• Strong creative mind