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Role: | Demand Generation Leader |
Employment Type: Fulltime/Contract | Fulltime |
Work location: | Seattle, WA, Washington DC, Virginia, Austin, TX, Chicago, IL. |
About the Role | Trianz is looking for a Demand Gen Leader. This pivotal role focuses on creating and executing field marketing strategies to drive lead generation and bolster our presence in key markets through close collaboration with AWS sales teams, event management, targeted inside sales campaigns, and other effective marketing tactics. |
Job Responsibilities | ·Strategic Planning and Execution: Develop the overall demand generation strategy, setting clear objectives and KPIs to measure success. Lead from the front in executing campaigns, demonstrating a willingness to be hands-on in all aspects of demand generation. ·Campaign and Initiative Leadership: Design and execute targeted demand generation campaigns focusing on AWS channel to drive lead generation and customer acquisition. Collaborate closely with AWS sales teams to identify opportunities and tailor campaigns that resonate with our target audience. ·Event and Conference Management: Plan and execute participation in key industry events and conferences, ensuring our brand presence is impactful and generates leads. Organize webinars and workshops in collaboration with hyperscalers to educate potential clients on cloud technologies and our service offerings. ·Inside Sales Team Coordination: Work closely with the inside sales team to develop and implement campaign strategies that support lead generation goals. Monitor campaign performance and adapt strategies in real-time to maximize results. ·Relationship Building: Foster and maintain strong relationships with AWS sales teams, industry partners, and potential clients. Utilize exceptional communication skills to negotiate and persuade, ensuring alignment and commitment from partners. |
Mandatory Skills | ·A minimum of 10 years of experience in demand generation or related fields, specifically within a B2B technology services environment. ·Proven track record of developing and executing successful demand generation campaigns, particularly through hyperscaler channels. ·Deep understanding of cloud technologies and the ability to communicate complex concepts effectively. ·Exceptional communication, negotiation, and relationship-building skills. ·Strong organizational skills, with a keen attention to detail and the ability to manage multiple projects simultaneously. ·A proactive and driven individual with a pleasant personality, capable of building lasting relationships with partners and clients. |
Optional Skills | ·Experience with CRM and marketing automation tools. ·Analytical mindset with the ability to track and interpret campaign performance data. ·Creative problem-solving skills and the ability to think outside the box. ·Leadership qualities that inspire teamwork and motivate team members to achieve excellence. |
Required Education | Bachelor’s degree in Marketing, Business, or a related field. A Master’s degree is a plus. |
Required Experience | A minimum of 10 years of experience in demand generation or related fields, specifically within a B2B technology services environment. |
Full Time
Business Services
$181k-223k (estimate)
03/10/2024
05/10/2024
trianz.com
HERNDON, VA
50 - 100
2001
SRIKANTH MANCHALA
$10M - $50M
Business Services
Trianz, a global digital transformation consulting and technology services firm, acquired CBIG Consulting in January 2018 which is now integrated into Trianz Analytics practice. Trianz Analytics practice delivers a full spectrum of data-centric initiatives: Marketing Analytics, Data Monetization, Predictive Analytics, Competitive Intelligence, Operational Analytics, Cloud Analytics, Dashboards and Reporting, Data Warehouses, Data Integration, Data Science, Master Data Management, Data Governance. This includes Strategy, Planning, Roadmaps, Assessments, Architecture, Deployment, and Managed Ser...vices. About Trianz: Trianz enables digital transformations through effective strategies and excellence in execution. Collaborating with business and technology leaders, we help formulate and execute operational strategies to achieve intended business outcomes by bringing the best of consulting, technology experiences and execution models. Powered by knowledge, research, and perspectives, we enable clients to transform their business ecosystems and achieve superior performance by leveraging Infrastructure, Cloud, Analytics, Digital and Security paradigms. Our business theme, Digital Evolution Simplified, reflects our extensive portfolio of services and capabilities covering business and technology evolutionary transformations; a stellar track record of over 2,500 successful global client partnerships and engagements powered by innovative, futuristic methodologies. With offices in Silicon Valley, Washington DC Metro, Jersey City, Dubai, Bangalore, Hyderabad, Chennai, Delhi NCR, and Mumbai, we serve Fortune 1000 and emerging organizations across industries globally. As a professional services firm, our values and culture are focused on delivering measurable business impact, predictability in execution, and a unique partnership experience. For more information, visit www.trianz.com.
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