Role Name: Demand Generation Leader

Seniority (No of Years of Experience): 15

Skill Summary

A Demand Gen Leader with a minimum of 15 years of experience in demand generation within the B2B technology services sector. This pivotal role focuses on creating and executing field marketing strategies to drive lead generation and bolster our presence in key markets through close collaboration with AWS sales teams, event management, targeted inside sales campaigns, and other effective marketing tactics.

Mandatory Skills

• A minimum of 15 years of experience in demand generation within the B2B technology services sector.
• Demonstrated success in developing and executing comprehensive demand generation strategies that have significantly impacted business growth.
• Strong leadership skills with experience managing high-performing teams and working collaboratively across departments.
• Deep understanding of cloud technologies and the ability to articulate complex solutions in a compelling way.
• Exceptional relationship-building and communication skills, with a track record of successful partnership development.
• Optional Skills
• Experience with CRM and marketing automation tools.
• Analytical mindset with the ability to track and interpret campaign performance data.
• Creative problem-solving skills and the ability to think outside the box.
• Leadership qualities that inspire teamwork and motivate team members to achieve excellence.

Job Responsibilities:

Strategic Leadership in Demand Generation:

• Develop and oversee the implementation of a comprehensive demand generation strategy that aligns with the company’s growth targets and market positioning.
• Lead market research and analysis to identify opportunities for expansion and optimize marketing strategies for different hyperscaler channels.

Advanced Campaign Management:

• Conceptualize and execute high-impact marketing campaigns in collaboration with the Marketing team that drive lead generation and customer acquisition.
• Enhance campaign effectiveness through sophisticated targeting, personalized content, and advanced analytics.

Sales and Marketing Alignment:

• Ensure tight alignment between the demand generation strategies and sales goals, fostering a collaborative environment between marketing and sales teams.
• Regularly review and adjust strategies based on sales feedback and market dynamics to maximize

ROI on all initiatives.

• Executive Relationship Management:
• Build and maintain executive-level relationships with hyperscaler partners, industry influencers, and key stakeholders.
• Represent the company at high-level industry events, conferences, and hyperscaler engagements, enhancing brand visibility and credibility.

Team Leadership and Development:

• Lead, mentor, and scale the demand generation team, setting clear performance metrics and fostering a culture of innovation and excellence.
• Identify skill gaps and organize training programs to enhance team capabilities in line with evolving market demands.

Performance Analytics and Reporting:

• Implement advanced analytics to track campaign performance, market penetration, and lead generation metrics.
• Provide executive leadership with regular reports, insights, and strategic recommendations based on data-driven analysis.

Education requirements: Bachelor’s degree in Marketing, Business, or a related field. A Master’s degree is a plus.

Industry

• Business Consulting and Services

Job Type: Full-time

Pay: $160,000.00 - $200,000.00 per year

Schedule:

• Monday to Friday

Ability to Relocate:

• STE. 4200. Seattle, WA 98104: Relocate before starting work (Required)

Work Location: Hybrid remote in STE. 4200. Seattle, WA 98104