Purpose of Position:

Inspire, Lead, and Manage to ensure Travel Lane County’s destination marketing and management programs achieve excellence in growing overnight stays for a vibrant, year-round, countywide economy, in alignment with community values.

Responsibilities:

• Ensuring an informed and strategically engaged Board of Directors
• Developing and maintaining an effective working relationship with board members
• Securing an approved current multi-year strategic plan.
• Staffing all board activities
• Overseeing all operating issues, including organizational and program procedures
• Supervising budget preparation, implementation, and management
• Overseeing financial systems and reporting, assuring legal and policy compliance
• Proposing, implementing, and supervising the annual work plan
• Ensuring the annual work plan aligns with the strategic plan
• Leading and directing all program areas
• Supervising the development of all collateral and advertising
• Assuring robust HR systems and practices, hiring, supervising, and evaluating all staff
• Ensuring a highly skilled, innovative, engaged, and effective staff
• Overseeing membership sales and member relations
• Ensuring an approved current stakeholder relations and advocacy plan is in place and implemented
• Developing and maintaining positive relationships with city, county, state, and federal elected officials, and community leaders
• Developing and maintaining effective relationships with Travel Oregon, Willamette Valley Visitors Association, Oregon Coast Visitors Association, other destination marketing and management organizations, and area economic development organizations
• Overseeing media relations and serving as Travel Lane County’s official spokesperson
• Providing and overseeing public testimony when and where appropriate
• Ensuring fulfillment of, and adherence to, the rolling Lane County Grant Agreement
• Personally presenting semi-annual reports (oral and written) to Lane County
• Other duties as assigned by the board

Position Requirements:

1. Knowledge of and experience in the tourism and hospitality industry sector.
2. Individual Characteristics –including effective judgment, continuous improvement, professionalism, integrity, responsiveness, creativity, decisiveness, initiative, and political awareness.
3.  Interactive Skills – including team building, consensus building, communication, networking, liaison role, cooperation, persuasion/negotiation, listening ability, and customer service.
4.  Leadership Traits – including inspiring, visionary, trusted, and accountable
5.  Work Output – including efficiency, quality, quantity, and effectiveness,.
6.  Management Skills– including directing, motivating, work habits, personal ownership, and accountability.

Compensation/Hours:

• This is a full-time salaried Executive Exempt position and may require evening or weekend work
• This position reports to the Board of Directors

About Travel Lane County

Brand Promise:

The Eugene, Cascades & Coast region has Oregon’s greatest variety of adventures in easy-to-reach, uncrowded places.

Our Mission:

To grow overnight visitors for a vibrant, year-round, and countywide economy.

Our Why:

Our work inspires people to experience and appreciate Lane County, creating opportunities, a sense of place, and stronger communities.

Our Vision:

Travel Lane County is a recognized leader in achieving year-round economic growth throughout the Eugene, Cascades & Coast region through innovative destination marketing, product development, and exceptional visitor experiences.

Our Values:

We provide Leadership in developing a healthy year-round tourism economy

We are proud Brand Ambassadors who know our destination from one border to the other

We are Invested in our staff, partners, and destination stakeholders as we maximize visitor experiences aligned with community values

We are Professionals who provide informed, friendly, prompt, and respectful service

We are Stewards of limited resources, prioritizing investment using these filters:

• • Leverage current strengths to generate overnight stays
  • Focus resources on projects that have a direct economic impact
  • Improve the visitor/client experience at all stages of the visitor lifecycle
  • Build our destination and organization reputation through efficient and effective use of paid, owned, and earned communication channels
  • Embrace a triple-bottom-line economic, environmental, and social outcomes focus

We Celebrate Diversity and work to ensure a Welcoming and Inclusive destination experience. We oppose discrimination of any kind.

Our Work

We are focused on positioning Eugene, Cascades & Coast as one of the most preferred travel destinations in the Pacific Northwest:

• We market Eugene, Cascades & Coast as a year-round destination for leisure travel, conventions, and sports.
• We create and share content that is inspiring and valuable.
• We provide valuable programs that benefit our partners, visitors, and communities.
• Working for Travel Lane County is about sharing the best of where we live while working to maximize the positive impact of tourism on the local economy by matching visitors with authentic, high-quality Eugene, Cascades & Coast experiences.