11 Digital Advertising Manager Jobs in Bethesda, MD
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Total Wine More is Hiring a Digital Advertising Manager Near Bethesda, MD
- Oversee the planning, execution, and optimization of paid media campaigns, including but not limited to social media advertising, display & video advertising, and affiliate marketing with internal and external teams.
- Manage and optimize campaign performance based on key metrics, ensuring maximum return on investment across platforms like Meta, Pinterest, Affiliate and Programmatic Display. Suggest new tactics for campaigns, be the stakeholder in understanding what campaigns drive the best performance by various target/ KPIs like audience targeting & creative tactics.
- Monitor agency performance, track KPIs, and evaluate campaign effectiveness while making data-informed recommendations for continuous improvement. Adjust plans on daily, weekly, and monthly level to ensure campaigns are hitting top line goals.
- Collaborate with Director, teams, and agencies on adjustments to the digital advertising budget effectively, allocating resources for maximum impact and efficiency across campaigns on a daily, weekly, and monthly pacing.
- Utilize analytics tools to track, analyze, and report on key performance indicators. Use tools like Adobe, in platform analytics, and work with customer insights team on weekly/monthly reporting. Provide regular reports and insights on campaign performance to key stakeholders.
- Identify opportunities for growth and improvement based on data analysis, A/B testing, and market research. Constantly testing creative, campaign and audience to drive growth in revenue, ROAS and engagement.
- Bachelor's degree in marketing, business, or related field.
- 7 years of strong experience managing and optimizing campaigns on platforms in Facebook Ads, Pinterest Ads, Google Ads and others. From creation to optimization to analysis. With a focus in retail and paid media.
- Analytical mindset with the ability to interpret data and make strategic recommendations.
- Proficiency in MarTech tools for campaign automation and optimization.
- Strong project management skills with a focus on timely execution.
- Experience managing and optimizing digital advertising budgets effectively.
- Ability to stay updated on industry trends, algorithm changes, and emerging technologies in the digital marketing space.
- Relevant certifications from platforms like Facebook Blueprint, Google Ads, or others can be a plus.
- Paid Time Off (PTO)
- Generous store discounts
- Health care plans (medical, prescription, dental, vision)
- 401(k), HSA, FSA, Pre-tax commuter benefits
- Disability & life insurance coverage
- Paid parental leave
- Pet insurance
- Critical illness and accident insurance
- Discounted home and auto insurance
- College tuition assistance
- Career development & product training
- Consumer classes
- & More!
Job Summary
Full Time
Retail
$120k-161k (estimate)
01/07/2024
05/01/2024
totalwine.com
PALM BEACH GARDENS, FL
3,000 - 7,500
1991
JAY HULSEY
$500M - $1B
Retail
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About Total Wine More
Total Wine & More is Americas Wine Superstorethe countrys largest independent retailer of fine wine. We started in 1991 when brothers David and Robert Trone opened two wine stores in Delaware. We currently operate over 210 superstores across 26 states and are growing rapidly. Our typical store carries more than 8,000 world-class wines from every wine-producing region in the world. In addition, Total Wine & More carries more than 2,500 beers, from Americas most popular beers to hard-to-find microbrews and imports, and more than 3,000 different spirits from every price range and category. Total ...Wine & More is committed to having the lowest prices on wine, beer and spirits every day. Our strength is our people. We are always looking for motivated, talented people who are interested in working for a company with entrepreneurial spirit and a passion for providing best-in-class service. Our retail stores and corporate office (called the Store Support Center) provide opportunities for career growth and advancement. We strive to ensure that all Team Members feel that they are a part of the business, as they are valuable resources to our guests, co-workers and communities. Whether you are new to the world of wine or a great wine enthusiast, we are dedicated to bringing you the Total Wine Experience!
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The job skills required for Digital Advertising Manager include Insight, Digital Marketing, Planning, Project Management, Digital Advertising, KPI, etc. Having related job skills and expertise will give you an advantage when applying to be a Digital Advertising Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Digital Advertising Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Digital Advertising Manager positions, which can be used as a reference in future career path planning. As a Digital Advertising Manager, it can be promoted into senior positions as an Advertising Sales Director that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Digital Advertising Manager. You can explore the career advancement for a Digital Advertising Manager below and select your interested title to get hiring information.
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