Overview

At Torrco we have a strong commitment to our people and our clients. We are a 4th generation, family owned leading supplier of plumbing, piping, HVAC, kitchen and bath products. We realize that our people are our greatest asset and can guarantee that you won't get lost in the shuffle, we are committed to offering opportunities for growth and advancement. We empower our employees to build long-lasting careers with us. 

The Director of Sales position is a critical position within the company, responsible for overseeing and managing the HVAC sales department and ensuring that the company meets its revenue and profitability goals. This position serves as the first point of customer contact for our HVAC business.

The role of a Director of Sales for an HVAC distributor requires a combination of strategic thinking, leadership, industry knowledge, and sales acumen. It plays a pivotal role in driving the company's growth and success in a highly competitive market.

When filling a role, we look for motivated, welcoming, energetic people that are skilled at developing durable relationships with customers. 

Essential Responsibilities:

• Sales Strategy: Develop and implement a comprehensive sales strategy that aligns with the company's overall business objectives. This strategy should include sales targets, market segmentation, pricing strategies, and sales tactics.

• Team Leadership: Manage and lead the sales team, including Sales Managers, Account Executives, and Sales Representatives. This involves hiring, training, and mentoring team members to ensure they meet their targets and contribute to the company's success.

• Revenue Generation: Drive sales growth by identifying new business opportunities, expanding the customer base, and retaining existing customers. This may involve creating and managing sales territories and setting sales quotas.

• Customer Relationships: Foster and maintain strong relationships with key customers, including contractors, builders, engineers, and HVAC service providers. Understand their needs and provide solutions that meet their requirements.

• Product Knowledge: Stay up-to-date with the latest HVAC products, technologies, and industry trends. This knowledge is essential for helping the sales team and customers make informed decisions.

• Market Research: Conduct market research to identify trends, competitor strategies, and opportunities for growth. Use this information to adjust the sales strategy and make informed decisions.

• Budgeting and Forecasting: Develop and manage the sales budget, including sales expenses, incentives, and marketing expenditures. Provide regular sales forecasts and reports to senior management.

• Collaboration: Work closely with other departments, such as purchasing, inventory management, and marketing, to ensure that products are readily available and that marketing efforts support the sales strategy.

• Sales Training: Implement training programs for the sales team to enhance their product knowledge, selling skills, and customer service abilities.

• Performance Metrics: Establish and track key performance metrics, such as sales revenue, gross margin, customer retention rates, and conversion rates. Use this data to make data-driven decisions and continuously improve sales processes.

• Compliance: Ensure that the sales team adheres to all relevant laws and regulations, especially when it comes to licensing, environmental standards, and safety regulations in the HVAC industry.

• Reporting: Provide regular reports and updates to senior management regarding the sales department's performance, challenges, and opportunities.

Qualifications

• Have prior sales and customer service experience, plumbing and/or HVAC industry knowledge a plus.
• Have the ability to build rapport and develop trusting relationships with customers.
• Possess exceptional communication and organizational skills, must be able to represent our brand with professionalism, enthusiasm, and courtesy.
• Enjoy working in a rapidly changing, customer focused environment where personal accountability is highly valued.
• Must be dependable.
• Basic Computer skills.
• Knowledge of Eclipse/Eterm a plus. 

Compensation structure is a salary paid weekly annual bonus based on performance and company profit. 

Torrco is a drug-free workplace, you must be able to pass a background check and pre-employment drug screen in accordance with state and federal regulations.

This job description is not all inclusive. Torrco reserves the right to amend this job description at any time. Torrco is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.