As a Sr. Campaign Planning Marketing Contractor on the Tax & Accounting Campaign Planning team, you will partner with Campaign Planners, Managers and Directors owning campaign channel strategy and execution that fuels continued growth in Thomson Reuters. You will coordinate and support omni-channel marketing plans to meet sub-segment sales and revenue goals, in context of the overall business goals.

Responsibilities

• In close collaboration with campaign planning and marketing strategy, help build and execute the campaign strategy to support quarterly/annual campaign plans that will generate demand for tax & accounting products and services to meet qualified lead and revenue targets.
• Own the coordination of integrated channel programs and tactics including paid digital, paid social, nurture, email, events and more.
• Project manage all campaign deliverables to ensure campaigns are executed in a timely manner to support monthly and quarterly goals.
• Coordinate set-up and flow of information required by content marketing, solutions marketing, and centralized demand generation teams to fully activate planned campaigns; ensure dates and deliverables are met
• Support the planning and execution of marketing events, webinars, and conferences
• Work closely with cross-functional teams, including sales, design, and marketing, to ensure seamless event execution.
• Track and analyze key performance indicators (KPIs) for events.
• Prepare post-event reports to evaluate success and make recommendations for improvement.
• Activate on provided budgets; help to forecast and track spend and to achieve high ROI
• Own tasks and deliverables (big and small) needed to develop and implement marketing programs
• Creatively problem solve as needed to ensure smooth and timely program execution
• Work with cross-functional global team to evaluate and report on campaign performance

Accountability

• Delivery of effective marketing funnel, from lead to closed sale
• Meet SLAs on timelines and budgets
• Maintain or exceed quality expectations

Experience & Skills

• BA or BS degree in marketing or related field required
• 2 years of experience in marketing campaign coordination & execution
• Strong project management skills; outstanding communicator
• Ability to manage multiple deliverables simultaneously
• Events experience and success strongly desired
• Strong collaboration, teamwork and relationship building skills across multiple levels and functions in the organization
• Skilled at learning and leveraging new tools, processes, and systems (e.g. Workfront, Anaplan, and Teams)
• Good understanding of modern demand generation technologies and systems
• Passion for accurate follow-through of program details (while still maintaining team speed)
• Team player with a growth mindset and track record of proactively helping teams achieve objectives
• Experience in an agile and matrixed organization or agency experience preferred
• Familiarity with agile working as a plus