Description

As a Brand Manager, you will be responsible for overseeing the brand’s positioning, marketing strategy and execution to ensure consistent and compelling brand experiences across all touchpoints. You’ll collaborate with various teams to drive brand growth, engagement, and loyalty. 

Responsibilities:

• Brand Strategy Development: Develop and implement effective brand strategies aligned with the company’s objectives, ensuring brand consistency across all marketing and communication channels.
• Market Analysis: Conduct market research and analysis to understand consumer behavior, market trends, and competitive landscapes, using insights to refine brand strategies.
• Brand Identity Management: Maintain and evolve the brand’s visual and verbal identity, including logo’s, messaging, brand guidelines, ensuring alignment with brand values and objectives. 
• Campaign Planning and Execution: plan, create and execute marketing campaigns, collaborating with creative and marketing teams to deliver impactful and cohesive brand messaging. This includes tradeshow strategy, planning, and execution.
• Product Launches and Positioning: Drive successful product launches by developing effective positioning, messaging, and marketing strategies to maximize brand visibility and market penetration. 
• Cross-Functional Collaboration: Collaborate with various internal teams such as marketing, advertising, sales, and product development to ensure brand consistency and alignment in all initiatives. 
• Performance Analysis: Monitor and analyze the performance of branding efforts, utilizing metrics and KPIs to assess the effectiveness of campaigns and strategies and making data-driven recommendations for improvements.
• Budget Management: Manage the brand’s budget effectively, allocating resources to different initiatives to maximize ROI and achieve strategic objectives.

Materials and Equipment Utilized:

• Computer, Phone, Fax, Printers, Copy Machines, etc.

Working Environment:

• Office – 90%
• Production floor/warehouse support – 5%
• Offsite managing photo and video shoots/media creation – 5%

Requirements

Education and Training:

• Bachelor’s degree in marketing or business-related field; MBA or relevant advances degree a plus.
• 7 years’ experience in a marketing focused role in brand management, marketing, or relative roles, preferably within a D2C brand.
• MS Office Suite experience – MS Excel, MS Word, MS PowerPoint and Outlook
• Experience with graphic design software a plus

Knowledge/Skills/Abilities:

• Strong understanding of market research, data analysis and consumer behavior
• Excellent communication, interpersonal and leadership skills
• Creative thinking with a strategic mindset and ability to think outside the box.
• Proficiency in marketing tools, analytics platforms, and project management software
• Strategic Thinker: Ability to develop long-term plans while also executing short-term tactics to achieve brand goals.
• Creative Vision: Ability to conceptualize innovative brand strategies and campaigns.
• Adaptability: Adapts quickly to changing market dynamics and consumer preferences

Travel Requirements:

• Occasional travel to support trade shows and industry events – 10% 

Physical Requirements:

• None