2 Paid Media Specialist Jobs in Rosemont, IL
The LaSalle Network is Hiring a Paid Media Specialist Near Rosemont, IL
LaSalle Network has partnered with a leading B2B manufacturing company based in the northwestern Chicago suburbs. They are dedicated to delivering innovative and high-quality products to their clients while continually expanding their market presence.
They are looking for an experienced and results-driven Paid Media Specialist to join their marketing team and help maximize their online advertising efforts.
The Paid Media Specialist will be responsible for managing and optimizing our client’s paid media campaigns across various platforms, including Google Ads, Bing Ads and Amazon Ads.
You will play a crucial role in driving traffic, generating leads and increasing conversions through strategic and well-executed paid media initiatives.
The ideal candidate has a deep understanding of digital advertising, strong analytical skills and a proven track record of managing successful PPC campaigns.
Paid Media Specialist Responsibilities :
- Plan, create and manage paid media campaigns across Google Ads, Bing Ads and Amazon Ads
- Conduct keyword research and selection for pay-per-click (PPC) campaigns
- Write compelling ad copy and develop creative assets that align with campaign goals
- Monitor and analyze campaign performance, making data-driven decisions to optimize for ROI and KPIs
- Perform A / B testing of ads to improve click-through rates (CTR) and conversion rates
- Manage budget allocations and bid strategies to maximize the efficiency of ad spend
- Generate regular reports on campaign performance and provide actionable insights and recommendations
- Stay up-to-date with industry trends, best practices and platform updates to ensure campaigns are leveraging the latest strategies and technologies
- Collaborate with the marketing team to align paid media efforts with overall marketing strategies and objectives
- Troubleshoot and resolve any issues related to paid media campaigns
Paid Media Specialist Requirements :
- Bachelor’s degree in Marketing, Business, Communications or a related field
- 2 years of experience in managing paid media campaigns, specifically with Google Ads, Bing Ads and Amazon Ads
- Proven track record of successful PPC campaign management and optimization
- Strong understanding of digital advertising principles, including keyword research, bid management and ad copywriting
- Proficiency in using advertising platforms and tools such as Google Ads, Bing Ads, Amazon Advertising Console and Google Analytics
- Excellent analytical skills and the ability to interpret data to drive decision-making
- Strong organizational skills and the ability to manage multiple campaigns and projects simultaneously
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
- Google Ads and Bing Ads certifications are a plus
- Experience in the B2B manufacturing industry is a plus
If you are a skilled Paid Media Specialist with a passion for driving results through strategic advertising, we would love to hear from you.
Apply today to be considered for this Paid Media Specialist position!
Job Summary
Full Time
$62k-82k (estimate)
05/24/2024
07/23/2024
The job skills required for Paid Media Specialist include Advertising, Insight, KPI, Google Analytics, Campaign Management, Organizational Skills, etc. Having related job skills and expertise will give you an advantage when applying to be a Paid Media Specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Paid Media Specialist. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Paid Media Specialist positions, which can be used as a reference in future career path planning. As a Paid Media Specialist, it can be promoted into senior positions as an Advertising Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Paid Media Specialist. You can explore the career advancement for a Paid Media Specialist below and select your interested title to get hiring information.
If you are interested in becoming a Paid Media Specialist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Paid Media Specialist for your reference.
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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
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