The Fine Homes Group at Keller Williams Realty Metropolitan, a dynamic real estate company, is seeking a Marketing and Database Manager to join our team. If you're passionate about marketing, excel in database management, and are ready to contribute to our growth, we want to hear from you! In this role, you will play a key part in managing various marketing initiatives and enhancing our online presence, all while maintaining strong client relationships.

Compensation:

• Salary Range: $42,000 - $48,000
• Health Stipend
• Paid Time Off

$42,000 - $48,000

• Maintain and update the company's customer relationship management (CRM) database.
• Ensure data accuracy and segment the database for targeted marketing campaigns.
• Master the Command and Brivity platforms to streamline database management.
• Create and maintain automated workflows to manage leads and contacts efficiently.
• Utilize Command and Brivity to identify potential leads and opportunities.
• Implement best practices for data integration and synchronization between platforms.
• Train team members on Command and Brivity usage and best practices.
• Develop and implement comprehensive marketing strategies that drive brand awareness, customer engagement, and revenue growth.
• Assist in planning, coordinating, and executing marketing campaigns across multiple channels, including digital, social media, email, and traditional marketing.
• Design and produce marketing materials, including brochures, flyers, and digital assets.
• Analyze market trends and competition to identify opportunities for growth.
• Present Monthly "Lead Sources" ROI report and Monthly ROI report to track and analyze marketing performance.
• Maintain marketing collateral inventory, ensuring materials are up-to-date and available for sales and admin teams.

• Bachelor's degree in Marketing, Business, or a related field (preferred).
• Proven experience in database management, particularly with Command and Brivity platforms.
• Proven talent in marketing campaign coordination, social media content creation, and digital marketing.
• Strong understanding of marketing principles and a passion for creating compelling content.
• Excellent communication skills.
• Creative mindset.
• Proficiency in graphic design tools is a plus.
• Previous real estate industry experience is a bonus.

Diane Davidson has over 38 years of experience in all aspects of real estate. She began her career in a prestigious San Francisco firm specializing in the upscale urban market and transitioned to on-site marketing and sales in Bay Area suburbs, before returning to her native Massachusetts. Her first foray into Boston area real estate was a position as director of sales for a luxury waterfront condominium development. She was able to use that experience to build a marketing department in one of Boston's multi-office real estate firms, before returning to what she enjoys most - working with buyers and sellers to help them realize their real estate goals and dreams. Her in-depth knowledge of Boston Neighborhoods and the multifaceted process of buying and selling property have been invaluable assets to her clients.