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Our journalists are revered for their sharp and incisive writing. And our marketing communications are renowned for the way in which they accurately and consistently reflect the tone and house style of the newspaper.
We have ambitious plans for The Economist. We are constantly recruiting new subscribers, using marketing communications to increase awareness of our brand, piquing peoples’ interest in our journalism and encouraging increased levels of engagement with our content such that a subscription to The Economist represents good value for money.
At the same time, with the aim of increasing the amount of content consumed by existing subscribers (which we anticipate will lead to improved retention rates), we are broadening the range of platforms and products upon which Economist content can be accessed e.g. web, apps, newsletters, pod-casts, films and events, so that subscribers are able to read, listen and watch our journalism in formats that suits them.
All of the above brings with it the need for us to strengthen our marketing communications, so that prospective and existing subscribers are not only aware of our brand but understand, use and derive lasting value from the journalism, products and platforms in which we are investing. To ensure we are successful we are bolstering our marketing team with a number of new roles we are seeking an accomplished copywriter.
How will you contribute?
The copywriter will be tasked with writing marketing copy as well as sub-editing marketing copy that has been drafted by colleagues from both within the organisation (e.g. members of the marketing team), and outside of the organisation (e.g. marketing agencies).
The copywriter will also be responsible for ensuring that our marketing copy is both compelling and engaging, while at the same time remaining true to Economist house style and reflective of the sharp and incisive writing of our journalists.
Tasks will include:
The ideal skills for this role are:
Other
$71k-90k (estimate)
12/02/2022
06/27/2023
The job skills required for Copywriter include Copywriting, B2B, Proofreading, Insight, Time Management, Marketing Communications, etc. Having related job skills and expertise will give you an advantage when applying to be a Copywriter. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Copywriter. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Copywriter positions, which can be used as a reference in future career path planning. As a Copywriter, it can be promoted into senior positions as a Copywriter III that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Copywriter. You can explore the career advancement for a Copywriter below and select your interested title to get hiring information.
If you are interested in becoming a Copywriter, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Copywriter for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Copywriter job description and responsibilities
Copywriters craft various copies that range from long forms of content to short advertising slogans and product descriptions all to promote and sell goods and services.
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Copywriters must understand the needs of their audience and educate them about how any product or service can benefit them.
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Since e-commerce customers cannot experience a product firsthand before purchasing, businesses employ copywriters to write accurate and persuasive product descriptions.
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Copywriters work with words on a daily basis, and are experts at adapting their writing talent to meet their client's needs.
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Copywriters create written content for the purpose of educating, entertaining and connecting with users or readers.
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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Copywriter jobs
Research helps copywriters craft original and engaging content that appeals to the masses.
01/27/2022: Durham, NC
The copywriter can strategize and build outlines for their work.
12/26/2021: Tulsa, OK
Copywriters need to use the right tone, language, and voice to persuade their audience.
12/19/2021: Canton, OH
Successful copywriters also spend time sharpening their skills.
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Copywriters get feedback on their writing from other professional copywriters.
12/25/2021: Hialeah, FL
Step 3: View the best colleges and universities for Copywriter.