The Demand Generation Specialist is responsible for developing, executing, and measuring all lead generation campaigns to drive qualified leads into the pipeline.

Email is an integral channel in building the D2D brand, nurturing target audiences, showcasing thought leadership, and building brand loyalty with clients and prospective clients, and as such, the lead generation specialist will work with the Marketing and Sales team to build compelling campaigns that drive results.

This role is involved in every step of the customer engagement cycle from ideation to implementation and analysis. The Demand Generation Specialist is expected to monitor, analyze, test, and continually refine all components of campaign lifecycles as well as follow email marketing best practices in order to optimize lead generation.

Responsibilities

• Build, manage and refine target audience contact database and develop campaigns that drive interest in D2D services including message creation, CTAs, template and landing page design, and campaign workflows.
• Segment audiences based on behaviors, like past email engagement, website interaction, event attendance, and develop strategies to nurture prospects into qualified leads.
• Analyze and report results from all outbound campaigns and make recommendations to continually improve metrics including open rates, CTR, leads;

present recommendations to the Marketing team in a clear, logical, and compelling fashion.

• Identify new SMS, MMS, Video, Phone & email marketing strategies to ensure that the most effective offers, copy, platforms, and creatives are incorporated into campaigns and deliver a compelling message.
• Manage multiple campaigns simultaneously and make adjustments as needed to optimize results. Perform A / B testing with regularity.
• Maintain knowledge of digital marketing best practices.
• Maintain knowledge of D2D Brand offerings, partner offerings, industry / product solutions, customer applications, competitive product differences as well as evolving strategies.
• Utilize Salesforce to create, monitor, and track reporting of qualified prospects.

Role & Mental Skill requirements

• Bachelor’s Degree in communications, marketing, or related field
• 2 years of experience and proven results in developing effective email marketing campaigns
• Highly accountable with the ability to handle multiple projects, manage competing priorities and workflows
• Experience with marketing automation tools such as HubSpot (Marketo, Pardot, MailChimp ); Hubspot is strongly preferred.
• Salesforce experience necessary to build reports and manage pipeline
• Strong understanding of email marketing rules and guidelines
• Exceptional written and communication skills
• Able to focus on leading indicators and facilitate the execution of tasks necessary to convert any and all leads to qualified opportunities that end up buying D2D products
• Willing to write in a daily performance journal focused on skill development and leveraging your strengths in the present over error correction of the past.
• Strong analytical and research skills that support performance dashboards & scoreboard utilization in the office showing lead to sale progression in the Client Lifecycle
• Independent worker capable of managing multiple projects in parallel
• Proficiency in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint)
• Ability to quickly learn technical information and apply it in a fast-paced environment

Last updated : 2024-04-25