Position Summary

Qualifications

• Must have a bachelor’s degree in marketing, public relations, or related field from accredited college or university or equivalent experience
• Must have at least (1) one year experience, (3 years preferred) in successful sales experience
• Senior living experience preferred

Primary Job Responsibilities

Administrative and Planning

• Plans, develops, executes, drives and evaluates community’s strategic marketing plan
• Maintains compliance with budget and labor and expense control utilizing spend down sheet for department expenditures
• Ensures leads database is accurate and current
• Ensures waitlist is accurate and current
• Ensures list of primary and secondary referral sources in local market is accurate and current
• Ensures marketing and sales reports are accurate and timely
• Completes competitive analysis annually and as needed of competitors in local market
• Audits current residents to determine where they resided before moving into community
• Conducts demographic analysis to determine highest concentrations of prospective residents in local market

Sales and Marketing Focus

• Increases overall resident census and achieves specific occupancy targets
• Spends time outside community identifying and cultivating relationships with referral sources
• Closes the sale effectively with prospective residents and families
• Increases awareness of the community and Century Park in the local community at large
• Participates in local marketing events, health fairs, civic organization events, etc.
• Plans and hosts marketing and waitlist events
• Communicates upcoming marketing events to appropriate staff
• Develops, arranges and provides customer centered experience tour for inquiries
• Develops and oversees inquiry follow up process to turn leads into residents
• Participates in conference calls with other Sales Directors within region and company

Supervisory Requirements

• Recruits, selects, hires, trains, evaluates, supervises and counsels sales team
• Schedules department hours appropriately
• Exercises appropriate independent judgment

Additional Requirements

• Must have reliable transportation, be willing and able to travel if necessary
• Must have excellent written and verbal communication skills
• Must have a valid driver’s license in current state with satisfactory driving record per Century Park standards
• Must be proficient in Microsoft Word, Excel and Outlook
• Must demonstrate outgoing, energetic personality with excellent listening skills and ability to persuade others
• Must have expert knowledge in field of practice
• Must possess ability to work with little supervision and make independent decisions when circumstances warrant
• Must understand urgency to build occupancy with ability to gain referrals and build new sources of business
• Must have the ability to implement and interpret the programs, goals, objectives, policies and procedures of the sales department
• Must demonstrate effective follow through and follow up with prospective and referral source leads
• Must demonstrate excellent customer service and hospitality
• Must display effective networking skills, account management skills and ability to build rapport and trust quickly
• Must demonstrate effective follow through and follow up with marketing leads
• Maintains confidentiality of all propriety and/or confidential information
• Must understand and follow company policies including harassment and compliance procedures
• Displays integrity and professionalism by adhering to Century Park’s Code of Ethics and completes all required compliance training

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