To ensure full consideration, applications must be received by 11:59pm (MT) on 04/03/2024.

Position Summary:

The Assistant Director Marketing Communicationssupports the strategic marketing and communications activities of the Office ofthe Vice President for Student Affairs and Enrollment Services (OVPSAES)including internal and external communications to drive an increased awarenessof the Division of Student Affairs and Enrollment Services (SAES) at theUniversity of Northern Colorado among students, families, alumni, campuscolleagues, and other stakeholder groups.

Job Duties:

ExternalCommunications
Develop and implementmarketing communications plans for the Division of SAES, division units andleverage organic and commercially available communications tools to increaseawareness among students, families, alumni, campus colleagues, and other stakeholdergroups of Student Affairs' services/programs/offerings.

Execute strategic marketingcommunications for the Division of SAES to both internal and external audiencesthat includes promoting the vast division capabilities with a strong focus onstudent engagement, support, and success to prospective and current studentsand their families via effective communication tools including copywriting,website content, newsletters, marketing materials, and social media campaignsthat are consistent and in line with the marketing and communication goals ofStudent Affairs and division units.

Collaborate withcommunications professionals within the Division of SAES and external todivision to develop and amplify compelling joint story telling of our mutuallybeneficial partnerships.

Communicate the Division ofSAES capabilities and success stories through news media, press releases,social media, newsletters, reports, flipbooks, and other innovative mediums.

Develop marketing campaignswith Admissions/Enrollment Management with the goal of attracting new studentsand supporting division business units (housing and dining).

Create marketing campaignsand materials for Division of SAES events and campus special events.

Develop and maintain theDivision of SAES website and assist with website content questions from campusmarcom staff.

Contributes to the overallsuccess of the Division of SAES by performing other essential duties asassigned.

Internal CommunicationsSetup, organize, and manageinternal communication/project management tools like Monday.com, PhotoShelter,Microsoft Teams, One Drive, and SharePoint.

Prepare and send out divisionemails via Slate or other campus identified platforms.

Lead the Divisioncommunicators cross-division team and monthly in-service training to build thecapacity of division communicators to deliver high quality campaigns,materials, and presentations.

Create briefs and marketingpackets for Division of SAES and campus leadership for stakeholder visits.

Ensure timely and accurateresponses to marketing and communications related requests for information fromDivision of SAES Associate Vice Presidents, unit directors, and internal and/orexternal stakeholders.

Select and create logoedpromotional items based on university guidelines.

Conceptualize design outcomesand layouts for stewardship and annual reports, flipbooks, and campus overviewdocuments by keeping abreast of design trends.

Mentoringand Supervision
Recruit and hire social mediainterns as needed. Train, supervise, and oversee task assignments for students.

Guide social media interns tocreate engaging messaging by strategizing the best way to visualize content.

Share best practices forcommunicating to Division of SAES units and departments through mentorship tomarcom teams by supporting the growth and development of their marketingefforts.

Dataand Reporting
Track marketing analytics andreport on effectiveness of communication strategies.
Compile division-wideprogrammatic data, images, videos and analyze and create content forpromotional use and/or stewardship reports.
Create annual reports for theDivision of Student Affairs and Enrollment Services and support any otherdivision units as needed.

COMPLEXITY AND CREATIVITY
The Assistant Director Marketing must:

• Have an ability to learn and understand academic timelines and cycles along with what captivates current students to remain engaged in the overall student experience.
• Must be able to develop marketing and communication strategies to help students understand university process, deadlines, and support systems to remove barriers towards continued enrollment and graduation.
• Interpret and articulate complex ideas into creative and persuasive messages in print, digital, and other mediums.
• Effectively and professionally communicate and appeal with students from diverse backgrounds.

Example 1: TheAssistant Director Marketing mustbe able to takecomplex information, simplify it and deliver engaging emails to meet divisionstandards which are an open rate of 30% and clickthrough rate of 4%.
Example2: The Assistant Director Marketing must be able to develop,design, execute and evaluate campaigns and recommend adjustments as needed.
Example3: The Assistant Director Marketing will demonstrate leadership for thedivision and with unit leaders to ensure communication goals are met.

Minimum Qualifications:

Education:

• Bachelor's degree in marketing, business administration, communications, public relations, or a closely related field.

Experience:

• Three (3) years of professional work experience in marketing, public relations, communications, brand management, or a related professional area.
• Demonstrated experience in strategic marketing and project management.

Knowledge,Skills and Abilities

• Effective leadership, communication, team oriented, organizational, and personal relations skills, including a comfort level with interacting with various constituents within an organization at all levels.

• Skill with the following software programs: Adobe In-Design; email marketing platforms (Slate); Microsoft suite of programs and Outlook.
• Ability to work independently while ensuring supervisor and division leadership are kept informed of progress.
• Solid understanding of marketing concepts, strong content writing skills, self-motivation, confident and creative.
• Effective decision-making skills, the ability to prioritize tasks, and the ability to leverage and manage resources, both internal and external.
• Demonstrate effective project management skills and ability to balance multiple priorities and meet tight deadlines is required.

Preferred Qualifications

Education:

• Master's degree in marketing, Communications, Business, or related field.

Experience:

• Work experience in a higher education environment.
• Video Editing experience.

Benefits:
Benefits available include health, dental, vision, life and long-term disability insurance, as well as a selection of several defined contribution retirement plans for all full-time positions. Employees at UNC receive sick leave, and other leave options may be available based on position. Full-time employees are eligible to receive tuition waiver benefits, as well as dependents and spouses of UNC Employees who are employed at 0.5 FTE or above are eligible for undergraduate dependent tuition grants of up to 50%. These tuition grants will cover in-state tuition charges. Further requirements may exist. Other benefits may be available based on position.

About UNC
The University of Northern Colorado is a public doctoral/research institution located in Greeley, Colorado. UNC’s commitment to education began in 1889 and continues to be a transformational force for our students. According to CollegeNet’s Social Mobility Index, UNC ranked #1 in social mobility (2022). UNC is also committed to providing our faculty and staff with the support they need to succeed as professionals, educators, and in life. Please visit UNC’s Career Hub,to learn more about UNC’s strategic plan, school programs, and employee benefits. Go Bears!
Commitment to Diversity, Equity, Inclusion, and Belonging
The University of Northern Colorado believes diversity, equity, inclusion, and belonging is the pathway to achieving an inclusive community and fostering a campus culture where everyone can thrive. UNC supports the growth of individuals who care about race, gender, sexual orientation, gender identity/expression, lifestyle, age, educational background, national origin, religion, or physical ability – to honor the intersectionality of our campus. Please visit UNC’s Career Hub to learn more about UNC’s commitment to diversity, equity, inclusion, and belonging.

AAEO Employer
The University of Northern Colorado is an Affirmative Action/Equal Opportunity employer that is committed to a culturally diverse staff, faculty, and student body.
The University will not engage in unlawful discrimination in employment or educational services against any person because of race, color, religion, gender, age, national origin, disability, or veteran status. Veteran status and people with disabilities are encouraged to apply. It is the University’s policy to prohibit discrimination in employment or educational services on the basis of sexual orientation or political affiliation. The University will likewise take affirmative action to ensure that student applicants and enrolled students are treated during the enrollment at the University without regard to race, religion, gender, age, national origin, disability or veteran status. Such affirmative action shall include, but not be limited to the following: employment, upgrading, demotion or transfer, recruitment or recruitment advertising; layoff, retirement, or termination; rates of pay or other forms of compensation; and selection for training, including apprenticeship. Furthermore, the University will post in conspicuous places, notice setting forth the provisions of this University’s Equal Opportunity Policy.
Federal regulations require that the University of Northern Colorado retain all documents submitted by applicants. Materials will not be returned or copied for applicants.

Background Check
Satisfactory completion of a background check, educational check, and authorization to work in the United States is required after a conditional offer of employment has been made. The successful candidate must submit original transcripts within one (1) month of hire.
This position is contingent on funding from the Colorado State Legislature, approval by the Board of Trustees, and subject to the policies and regulations of the University of Northern Colorado.
Clery Act
In compliance with the Clery Act, the most recent University of Northern Colorado Annual Campus Security and Fire Safety Report is available online. A paper copy can be requested at the UNC Police Department. This report contains crime statistics and policy statements related to safety, conduct processes and Title IX investigations.