TFL, a leading live entertainment and technology company, has a fantastic opportunity for an experienced Director, Marketing & Ecommerce to join our Marketing team. We are seeking a highly skilled and experienced Director, Marketing and E-commerce who is responsible for leading our company’s Consumer and B2B marketing strategy, planning, and execution. A specific focus for this key leader is the growth of revenue across multiple business units and websites.

This position leads our marketing team members fostering their development within the business. The ideal candidate is a strategic business thinker who has a track record of working with ecommerce development teams and has extensive knowledge of CRM best practices.

Reports to SVP of Marketing and Retail

About TFL (Tickets For Less)

At TFL, we are passionate about creating Memories For Life® for sports fans, music lovers and event goers across the country. We work directly with sports properties, professional teams, college athletic departments, venues, fans, and partners to improve the event going experience and drive event attendance. Our unique distribution model creates quick and convenient access for event goers across the country and ensures that teams and rights holders maximize fan access and event revenue.

As a Top 10 ticket reseller in the country, TFL offers employees a front row seat into the ever-evolving ticketing industry. On top of that, we love to have fun! From an open and inviting work environment to multiple staff perks, TFL is a great place to work.

With our headquarters located in the greater Kansas City-area, TFL is proud to celebrate 20 years of providing high-rated service to the local community. Recently named to the KC Business Journal’s Top 150 Private Companies List, we have achieved tremendous growth post-pandemic. Fueled by recent acquisitions, we have expanded our retail customer base in strategic markets, and now have offices in Tuscaloosa, Ala., Omaha, Neb. and St. Louis, Mo.

Responsibilities & Job Duties (include, but are not limited to):

• Lead the development of marketing strategies to support our Consumer and B2B Business Units. 
• Collaborate with Retail, Partnership and Business Solutions teams to align marketing and sales strategies, driving new users and leads to exceed revenue goals.
• Manage the marketing plan, execution and budget while demonstrating an ability to pivot team priorities based on inventory levels, consumer demand, and other industry factors.
• Oversee the strategic framework and execution of HubSpot CRM automation. Evaluating current customer data flow and automation to improve the customer journey and site conversion (CRM, ESP, etc.).
• Oversee customer experience across multiple owned and operated websites, working closely with software development team and product owner to drive
• Establish a regular cadence for reviewing business and marketing performance.
  • Create department KPI’s for measuring marketing
  • Use data and learnings to make informed marketing and business decisions.
• Lead and manage a cross-functional marketing team to maximize strengths and grow their skill
• Apply a sense of urgency, team commitment and focus on the right priorities while demonstrating leadership and accountability within the team.
• Transparent leader open to having honest conversations to move the business forward.
• Participate in coordinated public relations efforts together with leadership and other key stakeholders (confidence with on air interviews and working with media)

Minimum Qualifications

• Bachelor’s degree or equivalent experience in business, marketing, advertising, or another related field
• 7 years of experience in developing and executing ecommerce and CRM marketing
• Previous experience working alongside software development teams and/or a product owner.
• Previous experience with CRM and ESP platforms
• Strong knowledge of SEO best practices 
• Google Analytics expertise 
• Ability to make data-driven decisions and recommendations based on consumer behavior and data insights from various platforms 
• Demonstrable proficiency for time management, organization, and communication (written, oral and interpersonal) in a collaborative
• Strong organization and project management/planning skills with the ability to set priorities and work on multiple projects simultaneously in a fast-paced environment. Adapts easily to changing situations and demonstrates flexibility in juggling
• Team oriented and effective at working in a collaborative environment, but also able to work

Preferred Qualifications

• Experience in managing consumer ecommerce business solutions and B2B lead generation.
• Demonstrated experience with HubSpot, or another similar CRM automation tools.
• Interest in the business and economics of sports and live entertainment.
• Demonstrated knowledge of best practices across both consumer and B2B marketing.

Benefits

• Competitive salary 
• Discretionary performance bonuses 
• 401k with company match 
• Unlimited vacation 
• Medical/Dental/Vision insurance 
• Long-term and short-term disability 
• Life insurance 
• Paid maternity leave 

Perks

• $1,000 employee ticket credit 
• Company outings to local live events, including Suite tickets to Kansas City’s premier events 
• Company kitchen including complimentary breakfast, lunch, snacks and drinks for employees daily
• Company happy hours on the first Friday of every month 
• Employee referral program 
• Casual dress code