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TEGNA
Dallas, TX | Full Time
$72k-96k (estimate)
1 Week Ago
Mindstream Media Group
Dallas, TX | Full Time
$110k-143k (estimate)
2 Months Ago
Jackson Spalding
Dallas, TX | Full Time
$107k-140k (estimate)
4 Days Ago
MarketScale
Dallas, TX | Part Time
$95k-123k (estimate)
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Media Strategist
TEGNA Dallas, TX
$72k-96k (estimate)
Full Time | Television & Broadcasting 1 Week Ago
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TEGNA is Hiring a Media Strategist Near Dallas, TX

Job Overview:

Execute integrated marketing campaigns in collaboration with Account Executives.

The MS will work closely with our account executives on activities tied to managing the coordination and details from client pre-campaign creation to post-campaign coordination in addition to everyday client interactions tied to the management of accounts.

Responsibilities

  • Provide support to Account Executives on pre-sale activities including collecting client research, campaign strategy, presentations, and implementation documentation.
  • Collaborate with Account Executives on campaign strategy based on client objectives.
  • Create client-focused presentations in PowerPoint that tell a story
  • Coordinate the Implementation of marketing campaigns, create campaign timelines, join strategy calls with product partners, and manage deadlines with all internal and external teams.
  • Regularly review key performance indicators and campaign metrics, identify any problem areas, and provide solutions independently as necessary.
  • Regular review of audience delivery using Comscore and digital fulfillment metrics; use audience delivery information to make appropriate recommendations to clients.
  • Maintain prompt and professional client correspondence, providing clients with necessary campaign details.
  • Attend sales meetings and training to obtain sales, product knowledge, and process information.
  • Able to make decisions and solve problems independently to support the customer, and account executive.
  • Assist the team at large with administrative functions.
  • Works internally with station resources to fulfill client deliverables, including linear, digital, creative services, research, etc.
  • Must be logged into VPN and TEAMS during regular office hours (M-F, 830-530), available and responsive
  • Participate in client events as needed

Requirements

  • Ability to handle multiple tasks and projects effectively under deadline pressure
  • Strong written and verbal communication skills, and strong organization and time management skills
  • Problem solver, ability to multi-task
  • High standard of professionalism and accuracy
  • Customer focus, solution-oriented
  • Has a positive outlook and enjoys working in a team environment

Job Summary

JOB TYPE

Full Time

INDUSTRY

Television & Broadcasting

SALARY

$72k-96k (estimate)

POST DATE

05/12/2024

EXPIRATION DATE

07/11/2024

WEBSITE

tegna.com

HEADQUARTERS

TYSONS, VA

SIZE

3,000 - 7,500

FOUNDED

1906

TYPE

Public

CEO

DAVID T LOUGEE

REVENUE

$1B - $3B

INDUSTRY

Television & Broadcasting

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About TEGNA

Tegna is a media conglomerate that owns and operates a chain of 63 television and 2 radio stations that broadcasts news, TV-series and feature films.

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