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TEGNA
Tampa, FL | Full Time
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Digital Content Producer
TEGNA Tampa, FL
$55k-69k (estimate)
Full Time | Television & Broadcasting 1 Week Ago
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TEGNA is Hiring a Digital Content Producer Near Tampa, FL

WTSP-TV, the TEGNA-owned CBS affiliate in Tampa/St. Petersburg, is searching for an ambitious Digital Content Producer who thrives in a fast-paced news environment and has an audience-first approach to writing, producing and distributing local news content.

Our digital producers monitor digital audience trends to identify and write engaging local news content that broadens our audience. They are responsible for curating quality content and overseeing the audience experience across all WTSP-TV website, mobile, app, streaming and social media platforms. They work as part of the larger content team to break news and tell great stories in a 24/7 news environment.

Informed, prepared and connected: That’s our motto at 10 Tampa Bay. The digital team moves fast to ensure its audience is caught up with breaking headlines throughout the day and learns something new about the world around them. This position will distribute content digitally to reach our audience whenever and wherever they are – on whatever device they are using at the time. This will include implementing best practices by platform, social listening, making data-informed decisions and copy editing for desktop, mobile, app, social media and the streaming experience.

If this is you, note you’ll be working under the Florida sun. It’s true: There are no shortage of stories across the spectrum in the Sunshine State — and it’s even better if you can find those that aren’t coming to light.

This individual will report to the Director of Digital Content. The successful candidate is a strong writer with significant digital experience and solid news judgment. Qualified candidates will have experience posting stories to digital-mobile-social platforms, working knowledge of online CMS software, familiarity with digital metrics, video and photo editing skills and the ability to work a flexible schedule, including early morning, weekend and holiday shifts.

Responsibilities: 

  • Produce digital first, engaging storytelling through articles, videos, photo galleries, social media, push alerts, live streams and interactive elements.
  • Focus on accuracy and balance in digital articles and social content through copy editing.
  • Engage in social listening: monitor social chatter and track trending stories via Taboola, SocialNewsDesk, Google Trends and our social platforms.
  • Aggressively cover breaking news for digital/social platforms through breaking news push alerts, live streams, social posts and web articles.
  • Use digital and social analytics to inform editorial decisions.
  • Curate the 10 Tampa Bay homepage and app.
  • Work with marketing and sales departments on cross-department initiatives and contests.
  • Assist reporters and anchors in the creation of native social content.
  • Report digital technical issues and follow-through on resolution.
  • Communicate with the newsroom about all news that comes into the building during your shift.
  • Implement best practices on 10 Tampa Bay digital and social platforms.
  • Ensure newsroom upholds journalistic integrity across all platforms.

Requirements: 

  • BA/BS in journalism, communications and/or equivalent experience in the field
  • 2 years experience working as a digital producer or journalist
  • Strong communication and organizational skills and the ability to work under constant time pressure and meet deadlines
  • Ability to calmly handle live, breaking news situations and rapidly changing coverage
  • Strong news and editorial judgment, and an understanding of the tenets of professional journalism
  • Strong knowledge of AP style, copy editing and SEO best practices
  • Experience with CMS, photo and video-editing systems preferred
  • The ability to write in an exciting, captivating and conversational tone is preferred
  • Experience creating and managing content on social media platforms, including Instagram, Twitter and Facebook
  • An aptitude for creating and packaging engaging, audience-driven content
  • Knowledge of how to interpret and use digital analytics is a plus
  • Knowledge of ENPS, Edius, Canva is a plus
  • Ability to work various shifts, including mornings, nights and weekends

Job Summary

JOB TYPE

Full Time

INDUSTRY

Television & Broadcasting

SALARY

$55k-69k (estimate)

POST DATE

05/12/2024

EXPIRATION DATE

07/11/2024

WEBSITE

tegna.com

HEADQUARTERS

TYSONS, VA

SIZE

3,000 - 7,500

FOUNDED

1906

TYPE

Public

CEO

DAVID T LOUGEE

REVENUE

$1B - $3B

INDUSTRY

Television & Broadcasting

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About TEGNA

Tegna is a media conglomerate that owns and operates a chain of 63 television and 2 radio stations that broadcasts news, TV-series and feature films.

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If you are interested in becoming a Digital Content Producer, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Digital Content Producer for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

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Ability to show previously produced digital content.

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