Company Overview:
Priano, a leader in interior design, proudly announces the opening of Tampa Bay’s premier design center. Spanning a state-of-the-art 20,000-square-foot showroom, we are expanding our team to include skilled designers passionate about transforming spaces. Join us in delivering.
Job Summary:
As a Digital Marketing and Content Generalist at Priano, you will harness your diverse marketing skills and creativity to elevate our brand's digital presence. This role goes beyond typical marketing tasks by integrating multimedia content creation with dynamic digital strategy implementation. Utilizing our expansive suite of digital tools and platforms, you will significantly enhance our brand's interaction with design professionals and increase our market impact. Your efforts will directly contribute to the luxurious and innovative atmosphere that Priano is known for, ensuring high engagement and client satisfaction.
Key Responsibilities:

• Paid Search & PPC Campaign Management:
• Design and manage effective paid search campaigns
• Monitor budgets, forecast monthly costs, and ensure alignment with financial objectives
• Conducted competitor analysis and maintained industry-leading positions through meticulous keyword research
• Generate comprehensive performance reports for stakeholder review
• SEO & Content Creation:
• Produce high-quality, SEO-optimized content to enhance discoverability
• Stay updated on SEO trends and utilize top tools (e.g., Ahrefs, SEMRush) to maximize content impact
• Manage a dynamic editorial calendar that aligns with our strategic goals
• Social Media & Brand Engagement:
• Develop and execute a comprehensive social media strategy to boost brand visibility and engagement across platforms
• Create and manage targeted B2B social media initiatives
• Regularly engage with our community through innovative social media campaigns and interactions
• Visual Content & Multimedia Production:
• Develop compelling visual content that highlights our brand's luxury and quality
• Visit job sites to document and promote our design successes through engaging multimedia content
• Collaboration & Project Management:
• Work closely with various stakeholders to drive high-impact campaigns
• Lead strategic planning sessions and ensure projects align with our business objectives
• Analytics, Reporting, & Continuous Improvement:
• Analyze data to gain insights and enhance marketing strategies
• Evaluate campaign effectiveness and iterate based on performance metrics
• Miscellaneous:
• Manage marketing activations and sponsorships to maximize lead generation and revenue
• Stay abreast of digital trends and technologies, evaluating their integration into existing strategies
• Address any digital PR issues in collaboration with the appropriate teams

Requirements:

• Experience: At least three years in digital marketing, including Google Ads, SEO, and social media marketing. Familiarity with WordPress and social media management tools like Hootsuite
• Skills: Strong analytical abilities with proficiency in Excel and Google Analytics
• Certifications: Google Ads certification preferred

Benefits:

• Base Salary: $45,000.00 - $52,000.00
• Health Benefits: Comprehensive health, dental, vision, and life insurance
• Additional Perks: Employee discounts, fuel cards, and opportunities for professional growth

Priano is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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