Who You Are :

The Associate Media Planner, Central Region is a self-starter, an achiever and a quick learner, you have a great can-do attitude, are curious and reliable.

You understand how to utilize resources and know who to ask for help to answer questions and solve challenges. This position requires you to be extremely detail-oriented and strive for accuracy.

Excellent communication skills and a high level of organizational skills will aid in the success of this role.

What You’ll Do :

• Work with Media Supervisor in the development and implementation of media campaigns including most or all of the following : local broadcast television (including cable), local radio, outdoor, local print & digital.
• Work as part of a media planning team, applying media solutions to overall client objectives.
• Work with internal digital media team to integrate interactive objectives and strategies into overall plans.
• Develop and present recommendations, evaluations, POVs and media analyses to Business Leadership and ultimately clients.
• Organize, implement and control the day-to-day media planning development process including coordination among assistants.
• Complete assigned areas of the annual media plan(s).
• Coordinate projects and media requests with Business Leadership and assigned client contacts to determine specific advertising needs, communicating deadlines to Media Supervisor.
• Monitor media campaigns with Media Supervisor and when needed, have campaign performance meetings internally and / or with client.
• Work with the buying team, providing buying specifications, monitor development and review media buys and post-buy analyses.
• Maintain media estimate process in conjunction with Sr. Media Planner / Media Supervisor.
• Maintain media reporting needs for assigned region.
• Coordinate with the Buying and Business Leadership teams on understanding of current marketplace conditions, competitive spending or potential media opportunities.

Who We Are :

We are a modern, integrated agency created and managed by TBWA to lead all marketing and communications globally for Nissan.

The team brings expertise in data, analytics, media, customer experience and CRM, all of which help drive and inspire innovation and creativity.

Nissan United is housed within the TBWA collective. Named one of the World's Most Innovative Companies by Fast Company four years in a row, and Adweek's 2022 and 2021 Global Agency of the Year, TBWA is known for its long history of famous creative campaigns for some of the world’s greatest brands, powered by our trademarked Disruption® methodology.

TBWA Chiat Day Values

Our creative product is everyone’s responsibility.

We are tough on work. We are kind to each other.

When we take care of each other, the rest takes care of itself.

TBWA Chiat Day Attitudes

• Curiosity : Be open minded to ideas wherever they come; curious people are often unafraid of change;
• Collaboration : Self-confidence without a big ego; work with all types of people;
• Integrity : What we say is what we do; it is honesty and respect in our dealings with people;
• Resourcefulness : To find ways to do whatever we have to do for our clients, and our people.

Last updated : 2024-05-20